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Guest Vincent Lopez found that the girls who model on Television Fashions mast have brains and acting ability.
Adelaide Hawley's Television Fashions on Parade script gets a friendly preview by Virginia Pope, r., Fashion Editor of the New York Times.
THERE is no reason why the woman with a television set should not be well dressed. Each Friday at 8:00,
Adelaide Hawley brings her a complete fashion show, on Dumont's WABD.
That Adelaide Hawley is qualified to do that is proven by the letters of praise that pour into the program each week and by a quick glance at Miss Hawley's background— which includes more than ten years as a radio commentator on things feminine, and ten years as an editor and narrator for MGM's "News of the Day" newsreel. All this experience made Adelaide the natural choice when producer Leon Roth and director Raymond Nelson wanted someone to coordinate and narrate their Television Fashions on Parade.
However, Miss Hawley is quick to point out that no amount of experience in other media prepared her for the merry-go-round she rides each week. Of course early in the week she meets with the department store representatives and they go down to the wholesale market to select the clothes for Friday's show. She sometimes has a little difficulty with said representatives
until she has proven to them what things televise well and what would be completely lost on video. For instance, Miss Hawley will select a string of pearls with a rather large bead; the department store representative will protest that the beads are too large to be really smart. Miss Hawley will patiently explain that when the tele cameras get through with them the pearls will just be noticeable, and women will ask for the usual size pearl when they come to buy. On broadcast (or telecast) day, the models are called for 12 noon and are put through three complete rehearsals. Since Television Fashions on Parade is really a musical comedy with clothes, rather than a fashion show with music, a great deal of integration is needed among the story, music and fashion groups. Miss Hawley is off in a booth to do her commentary. She wears headphones so she can hear the director's instructions and watches a television receiver so she can check that everything she is describing is actually being photographed at the same time. That set-up is certainly one of the greatest tests of coordination ever devised; but Miss Hawley is equal to it.
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