Radio and television mirror (July-Dec 1948)

94 COW. GRIEF? Get Relief! BLUE-JAY Corn Plasters with NUPERCAINE* GIVE YOU GREATER RELIEF! Have carefree feet again. BlueJay's soft Dura-felt pad instantly stops shoe pressure pain. Then wonderful Nupercaine, exclusive with BlueJay, curbs irritating surface pain. Gentle medication loosens hard "core" — you just lift it out in a few days ! And BlueJays are streamlined, flesh-colored, non-slip. Ask today for BlueJay . . . "America's Largest Selling Corn Plaster" FREE — One complete treatment. Write Dept. C-7. »Res. U. S. Pat. Off. Ciba'B Brand of Dibucaine BLUE Corn Platters BAUER & BLACK. Division of The Kendall Company Chicago 16 ANY PHOTO ENLARGED Size 8 xlO Inches on DOUBLE-WEIGHT PAPER Same price for full length or bast form, groups, landscapes, pet animals, etc., or enlargements of any part of group picture. Original returned with your Q f nt> CI 9C enlargement. "* «« **■« SEND NO MONEY negativ. nlarge 57 Just mafl photo, hot fany size) and receive your guaranteed fadeless, on beautiful ve pay postage. Take advantage of this amazing offer now. r ohotos today. PROFESSIONAL ART STUDIOS 100 East Ohio Street Deut. 1558-K Chicago (11). III. Fascinating Book Shows How YOU, TOO, CAN HAVE A BEAUTIFUL NOSE Nobody today need go through life with the handicap of a badly shaped nose or other disfigured features. In "YOUR NEW FACE IS YOUR FORTUNE," a fascinating new book by a noted Plastic Surgeon, he shows how simple corrections "remodel" the badly shaped nose, take years off the prematurely aged face. INCLUDES 90 ACTUAL BEFORE-ANDAFTER PHOTOS. Book sent, postpaid, in plain wrapper for only ^ FRANKLIN HOUSE, BOOKS 1102 Fox Blde., Philadelphia 3, Pa. Dept. 4F gagement at The Palladium in Hollywood and asked for a chance to lead the band, but she did not win. Neither did Jack Carson, though he had plenty of rhythm and was very funny. Red Skelton tried so hard he broke the baton. The audience loved it, but they voted him down. Mayors, governors, Army and Navy officers, doctors, lawyers, celebrities in every walk of life turn up every week, just as eager to lead the band as anyone else, but the audience always picks some unknown for final choice. Starting in 1946, Sammy began regional contests with the four winners competing for a grand prize. The playoff was held that year in Hollywood. In addition to a week's holiday in the film capital, the grand prize included $1,000 cash and merchandise worth many times that amount. In 1947, the play-off was held in Carnegie Hall, the sacrosanct home of the New York Philharmonic and usually engaged by only the most serious of concert stars. Runners-up, both years, were grandmothers, one 67 and the other over 70, but the national play-offs were won by a seventeen-year-old boy each year: Ted Bemis of Springfield, Mass, in 1946 and Rodney Andrews of Dayton, Ohio, in 1947. Both plan to spend their awards on musical education, and Sammy expects to hear from both of them as successes within a few years. "So You Want to Lead a Band" was keeping me and two assistants busy on Sammy's account when he handed me another surprise. The poetry reading, which makes his Sunday Serenade at 3:30 P.M. over ABC so popular, started in the same off-hand fashion. Sammy does not sing. One afternoon, just to vary things, he took over a vocalist's spot anyway. He spoke the words of a song very softly into the microphone. It made an immediate hit. He tried it again on another song. More letters. He tried it again. All songs do not lend themselves ideally to this treatment, so he gave them one of his favorite poems. This ex-quarterback loves poetry and thinks that it is easier to talk about certain emotions like love, loyalty, friendship, loneliness, in verse rather than in ordinary speech. He chooses poems from many sources, but they always have universal appeal because they always are about emotions that everyone shares. On the subject of friends, he read this: "Make new friends but keep the old; Those are silver, these are gold. New-made friendships, like new wine Age will mellow and refine. Friendships that have stood the test — Time and change — are surely best; Brows may wrinkle, hair grow grey, Friendship never knows decay . . ." And on love: "I love you Not only for what you are But for what I am When I'm with you . . ."* So many thousands of requests for copies of the poems he read on the air flooded in that, in 1942, Sammy Kaye's Sunday Serenade Book of Poetry was published. It went into ten editions within the year! To date, it has sold more than 150,000 copies and is still going strong. This led to Sammy's National Poetry Contest. It started in 1946 and is now an annual event. There were 25,000 entries last year! We had to put on a staff of girls just to open the letters, and Sammy was busy for weeks, reading and selecting the winning poem, "Heart's Desire," by Mrs. B. Y. Williams of Cincinnati. This program is very close to Sammy's heart, as is another of his enterprises. He is the President of the Hospitalized Veterans Foundation, an organization that supplies bedside radios, television sets and phonographs to GIs in hospitals throughout the country. Sammy gives innumerable benefits for this cause as he goes around the country and his slogan contest, recently completed, resulted in a heavy contribution of funds. He feels that too many of us think that the war is over and forget the boys who are still paying the price of victory, so you will continue to hear of this special and important cause on his programs. I have been a part of Sammy's career for ten years. There has been something new every minute, so I have reason to suppose that he is working up to another surprise for me any time now, and I regard the prospect with mixed emotions, because it probably will interfere with a secret project of my own. I want to lead a band! * All poems from Sammy Kaye's Sunday Serenade Book of Poetry. Permission to reprint by courtesy of Serenade Publications, Inc. DL fl UlILUBIVL . . . without leaving your radio every Sunday afternoon on TRUE DETECTIVE MYSTERIES Now you can get all the thrills, all the excitement of being a detective without leaving your favorite armchair. "TRUE DETECTIVE MYSTERIES" takes you with the police as they investigate a crime. You're at the scene, collecting clues, questioning witnesses. You're there as they check alibis, test theories. And finally, you're in the squad car as they close in on the killer. There's pulse-pounding action when the pages of True Detective Magazine come to life, every Sunday afternoon on "TRUE DETECTIVE MYSTERIES" All Mutual Stations $500 REWARD for information on wanted criminals. Tune in for details.