Radio and television mirror (July-Dec 1948)

Coast to Coast (Continued from page 17) like show business. Take the little thing Chet Lauck and Norris Goff did when their music backgrounder, organist Emerson died suddenly. Lum ?n Abner not only gave the musical job to Elsie Mae Emerson, the man's widow, but actively helped and encouraged her through her first rather nervous performance on the air, spotting cues for her and silently applauding as she played each bridge. * * * Ken Niles is celebrating his twentieth year on the air. It was in 1928 that a local station in Seattle, Washington, hired Ken as a singer-announcer. He'd made his initial "debut" in radio in 1927, as a member of a U. of Washington quartet, but that was a single and unpaid appearance and he doesn't consider it a part of his professional career. Niles worked for several Seattle stations and for KVI in Tacoma before moving to Hollywood in 1931. Today he announces four major coast-to-coast shows and stars as emcee on his own CBS Pacific network audience participation program, Padded Cell. He's also slated for television come cold weather. * * * Lionel Hampton is one of the jazz greats starred in the new film, "A Song Is Born," along with luminaries Benny Goodman, Charlie Barnett, Tommy Dorsey and Louis Armstrong. Hampton is also a Saturday regular on Mutual. * * # Evelyn Knight is reading the scripts for two Broadway musicals in which she's been offered the leads. Both are up for Fall production and Evelyn is trying to find a way to accept one of them, which means working out her radio schedules the right way. * * * It seems as though practical jokers just can't stay away from a program like Truth or Consequences. Remember the gal who lived two weeks in the lap of luxury by claiming she was "Miss Hush" and the program would pay her expenses? Now a new trick has come up. A number of clowns with a warped sense of humor have taken to phoning their friends and saying, "This is Ralph Edwards — you have just won $25,000!" The recipients of these calls telephone to Hollywood just to make sure, and the secretaries at NBC Hollywood are getting a little annoyed with their unpleasant job of telling them the disappointing truth. Thanksgiving and Christmas are still months off, but NBC announces that it has snatched those big, two-hour, allstar holiday shows from CBS, which has been broadcasting them for a watch sponsor all these years. Well, they say that competition is the life blood of free enterprise. Even if a lot of it is spilled? * * * On radio you have to be extra careful, especially about gags. Seems Fibber McGee absent-mindedly made a wisecrack about "Klondike Kate." Trouble is that there is a real Klondike Kate and she objected to Fibber's gag. So now there's a lawsuit. * * * Television is bringing out the ingenuity in advertisers. There was a thing about getting sponsors for baseball telecasts because, unlike football, where there is time for commercials between periods, there weren't any time gaps in baseball games. The problem has been solved beautifully by one sponsor, who is bankrolling telecasts Ane. ^"'SOCIALLY SHY? BECAUSE OF il 1 *••'•. '» ...Mr— » PSORIASIS forced to pass up glamour Are you *orfec* , narties because of gowns and ^"^J^siROlL. It it psoriasis l«lon.s?.T," many thousands Lips you, asw^fnS°wroSld may be of others, a ^°£e0I°^ends to remove open to y^S of psoriasis which the crusts and scales iw F d on are external in character J^ ^ the outer layer of «her*J"°* liEht appli y0ur I^^^ffffipft Sfem cations of SIROILJ^l l £ u Sir01L under control. Appled extern y does not stain clothmg P ™ ^ money-refunded basis. r*. tU» for book* ^M ***"*£. l^elndTntVour^book^ on Psonas.s. 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