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Al Jalson is an old friend: Jinx was in "Hold On to Your Hats" with him when she first met Tex.
Production HQ is a New York brownstone: guest Sonja Henie (r) can stay to tea when Tex, Jinx and engineer let her "off duty" after broadcast.
television is now being run mainly by engineers, salesmen, and advertising agencies. His big. hope is that people like Rogers and Hammerstein, George Abbot, David Selznick, Irving Berlin, Sam Goldwyn and other famous showmen will come into the field and do for it what they've done for the theater, radio, and movies.
"I think one of the best things that could happen to video is to have Bing Crosby produce* a show of his own — built around himself — on film. In short, do in television what he did in radio."
Did that mean that in his opinion only big names like Crosby would shine on tele? What about new talent — did he think there would be opportunities for them?
"Enormous opportunities for new people — I mention Crosby because he could do so much for the medium, but he is an exception. There are only a few big name stars who could afford to go into it. You have to be at the very top, have reserve capital, and a tax situation which not only permits but almost demands that you operate something at a loss. Despite their big salaries there are mighty few big name stars in that position."
Tex is cooking up an extremely interesting tele show
that promises much good televiewing. It is a visual newspaper — an hour show with Tex as Editor-in-Chief; Dave Sherman — former editor of Life magazine's "Speaking of Pictures" — as managing editor; and Barry Lohman as woman's page editor. Jinx will be a reporter assigned to Miss Lohman and a camera will follow her while she gets her story. Fifty percent of every show will be on film. When I cautiously suggested that that was expensive, Tex looked pleased with himself and said he had a way of getting around that. He is even planning a "Junior Edition" built around the McCraryFalkenburg son, two-year-old Paddy. They want to do this show at 9:00 o'clock on Sunday mornings. It would feature all kinds of entertainment aimed at the very young, plus a view of the reactions of Paddy and his little friends.
Tex was getting so enthusiastic about video that I popped the $64 question, to wit: "Are you interested in television to a point that you will exclude all radio broadcasting eventually?"
"Absolutely — as soon as we really get going in television, we'll devote ourselves (Continued on page 83)
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