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The premiere on Channel 7
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BEFORE the city was up, on the morning of August 10, ABC engineers converged on the old Palace Theater to set up the complex equipment for the evening's great event— the opening of New York's newest television station, WJZ-TV. Promptly at 7 P.M. — appropriately enough, for the new station comes in on Channel 7— New York's Mayor O'Dwyer introduced the new station from ABC's Radio City studios, and the WJZ-TV cameras started covering the town.
They began with Times Square, where a parade dramatizing the city's growth during the past 50 years had brought forth many striking relics of the old days (one of them is pictured, lower left). Back at ABC, several programs made their television debuts. But the acknowledged climax came with the mammoth vaudeville show from thePalace, where stars from vaudeville's heydey joined forces to prove that even if vaudeville was once dead, television will bring it back to life.
if it needed proof — that vaudeville is far from dead
The Palace in New York — climax of any two-a-day career — was the setting for the giant vaudeville show with which WJZ-TV premiered.
The parade which preceded the opening harked nostalgically hack to the old days, when this was a car.
Among the brilliant conglomeration of stars who took part was dancer Ray Bolger, who acted as M C.
A hattery of complicated equipment was arranged n in advance of the evening performance at the Palai
Beatrice Lillie tells a writer that her first Palace appearance was a $10,000 week there, many years ago.
Singer Ella Lognn, dancing team Rnyc and EYaldi enjoy one of the other acta while waiting to go on.
Radio's Maggi McNellis looking her glamorous best for her part in the gala opening of Channel 7.
Except for vaudevillii
iry Morgan 1 1 l ihi* t B uroup of veteran
Gus Van, Buck of Muck and Bobbin.