Radio mirror (Nov 1937-Apr 1938)

Page scan 00068 from Radio mirror

Record Details:

Title:
Radio mirror
Date:
Nov 1937-Apr 1938
Publisher:
New York : Macfadden Publications, Inc.
Volume:
Radio mirror (Nov 1937-Apr 1938)
Leaf #:
00068
Language:
English
Collection:
Broadcasting & Recorded Sound and Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Radio Mirror (later known as Radio and Television Mirror) was a fan magazine for radio listeners and later TV viewers that includes profiles of the stars, visits to radio and television studios, and program listings. The early years in the 1930s show the interaction of motion pictures, recordings, the stage, radio and even politics. The role of radio in World War II is well covered in the 1940s, and by the 1950s the focus shifts to television and a new generation of personalities. -- David Pierce, 2013
Date Added:
July 18, 2024
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LIFESAVERS FOR WIVES His real name's Allen Prescott, but you know him as "The Wifesaver," who's helped you with your budget and kitchen worries. MAKE KITCHEN HOURS FLY BY USING TIMESAYING SHORT-CUTS THIS THANKSGIVING By Mrs. MARGARET SIMPSON HAVE you a wifesaver in your home? Of course you have, girls — twice every week. He's Allen Prescott and his household hints, which range all the way from making a family budget to the final disposition of all the items that budget allows you to buy, are something you should all be thankful for this Thanksgiving season. The Wifesaver program, like Topsy, "jest grew." It began back in the days when Allen was one of three news commentators on a New York radio station and there wasn't always news enough to go around. On the days when there were no murders or transatlantic flights or visiting movie stars to talk about, Allen used to chuck in a few household hints to fill up his time on the air and the first thing he knew, women were writing in from all over the country with new suggestions. Every time he broadcast a recipe or a way to remove grass stains from Junior's white linen knickers, dozens of listeners were reminded of their favorite recipes or stain removers and passed them on to Allen, and before long the news broadcasts were sidetracked and the Wifesaver program was born. Maybe your own letter helped to create the Wifesaver; maybe your suggestion is one that Allen read over the air this morning while I watched him broadcast at NBC. In case you're not so good about filing away all those notes you take while listening to the Wifesaver, he has given me some suggestions that will put you in a Thanksgiving mood. First, of course, we're concerned with the turkey. "If," says the Wifesaver, "after taking your turkey in hand he doesn't seem so tender as some in the bush, wrap him in (Continued on page 87) RADIO MIRROR COOKING PACE 54