Radio mirror (Nov 1937-Apr 1938)

RADIO MIRROR In Your Hat — {Continued from page 23) in hats? 'ohn: The crownless, or invitation-tothe-boll-weevil hat is definitely out. This is coronation year. Crowns are back to stay. Comes the revolution, no hats at all. But right now, crowns are the thing. Vallee: You mean the women are going to wear hats with bird's nests and cherries and stuff on top? John: No, not at all. The hats of tomorrow will still be simple, uncomplicated affairs. But positively air-tight. Vallee: Now, here's a point. _ Hats are paid for by husbands. Don't you consider the husband's point of viewr John: No! A thousand times no. Vallee: John, how do you do it? What's your philosophy of hatting? John: My partner, Frederic Hurst, and I make hats that people will talk about. Our hats are conversation pieces. Vallee: Don't you have any rules? John: One rule. Anything goes— provided it's in good taste. Vallee: Yes, that's a very good rule of thumb. John: That's just what it is, even if the thumb is at the nose sometimes. Vallee: I don't believe you take this hat business very seriously. JOHN: I decided a long time ago that women generally make a very painful procedure out of buying a hat. They worry and consider and fuss. We decided early in the formative years of our shop that when ladies came in to buy hats, we'd not only give them the hat they want, but we'd give them a good time getting it. We have a good time— we talk over what they want— exchange ideas —and accomplish something. But we don't do it in the same manner some people conduct an autopsy. Vallee: How about a few really serious pointers for the girls for the fall season? John: As 1 said, crowns are featured. Feathers are coming back in high variety. Expose the hair in front, not in backjust the opposite from last year. Draw the material back flat across the forehead, and raise it from the middle of your head. Don't raise it from the front of your nose. A crown high from the back of the head makes a face look younger. Vallee: Is there something in particular in colors the gals ought to know? |ohn: Yes, the new color is furnace red, a color I blended by using wine red with a lot of orange. Vallee: Are we going to have to combat veils again this year? John: More than ever, I'm afraid. Veils will be worn in all lengths, on all hats. They do something for a girl. Vallee: Yes, they make her look as if she had a dirty face. John: Yes — or measles! But they love it. Vallee: What about men's hats? John: Men's hats are like stewed sauerkraut. They should be rehashed and rehashed for twelve months before they are ripe for wearing. I've got one myself— I've worn it for five years. Vallee: That's the beauty of a man's hat. A couple of bucks and you're fixed up for a couple of years! John : You know. Rudy, the way you keep talking about prices is highly suspicious. Vallee: I have the welfare of humanity at heart, that's all I hate to think of the money you people make. John: In your hac, Rudy, in your hat! Good night, and thanks. SUSAN: Hear that, Matilda? She's been crying ever since the bridge club lefc. MATILDA: She heard the girls whispering. It would break my heart, too, if anybody said my clothes had tattle-tale grav. SUSAN: But the poor thing works so hard. It's not her fault. SUSAN: It's that lazy soap she uses. It leaves dirt behind. We ought to tell her how we got rid of tattle-tale gray. MATILDA: Sh-h-h! That's why I've been saving this ad about Fels-Naptha Soap. Let's slip it under her door. SUSAN: Wait, Matilda— does that ad say how Fels-Naptha's richer golden soap and lots of naptha chase out every speck of dirt? MATILDA: Yes indeed, Susan. But keep stillor she'll hear us. FEW WEEKS LATER GUEST: But, Doris, these linens look brandnew! How do you ever get them so white? DORIS: Sh-h-h !Two sly little birdies showed me how to banish tattle-tale gray with Fels-Naptha Soap. I haven't thanked them yet, but, as a bit of a reward, I'm treating them to the movies! COPR. 1937, FELS ft CO. BANISH "TATTLE-TALE GRAY" WITH FELS-NAPTHA SOAP 57