Radio mirror (Nov 1937-Apr 1938)

RADIO MIRROR 7VBEMRR/E& Young, soft hands — romantic hands — have a rich supply of moisture in the skin cells. Look out! Wind, cold, even ordinary use of water — tend to dry out that moisture. Then your hands are soon like old hands — rough, much coarser! Jergens Lotion helps prevent this, because it sinks in, replaces lost moisture. Of all lotions tested, Jergens goes in the most completely. Even neglected hands soon regain youthful softness! Jergens' two ingredients are used by many doctors to make harsh, rough or chapped skin soft and white. For lovely hands — use Jergens every time you've had your hands in water. Only 50j£, 25^, 10^ — .$ 1.00 for the large economy size — at any beauty counter. FREE/ PURSE-SIZE JERGENS! See for yourself at our expense how Jergens soaks into the skin — soon softens and whitens dry, rough hands. MAIL THIS COUPON Andrew Jergens Co., 1735 Alfred St., Cincinnati, O. (In Canada, Perth, Ontario.) I'd like to try Jergens Lotion. Please send me — free — my purse-size trial bottle. • WALTER WINCHELL tells all every Sunday night... NBC Blue Network ... CoasttoCoast NameStreetCity State How Radio Can Help You Win Friends and Influence People (Continued from page 11) years of personal contact with the men and women to whom he taught public speaking had convinced him of this, long before an exhaustive survey made by the University of Chicago had established the fact beyond any doubt. Carnegie isn't a doctor, so he could offer no advice to help in the achievement of the first desire, but he had learned a great deal that was useful in achieving the second. He himself used to be self-conscious, convinced of his own inferiority, afraid to assert himself in company. A farm boy whose parents were too poor to give him well-cut and good-looking clothes, he had gone to college and found himself unable to fit inwith the people he admired because ,he was too painfully conscious of his personal appearance. Yet today, entirely through his own efforts, he has become financially well off, an entertaining talker, a man of great poise and assurance. And by teaching you the lessons he has learned in the past forty years, he can revolutionize your life, just as he revolutionized his own— just as he has already revolutionized the lives of thousands who have been his pupils or have read "How to Win Friends and Influence People." How does he do it? By giving them the courage to be themselves, and to express themselves fully, without hedging or fear! By showing them how to break through timidity and make full use of the gifts they are born with! UE proved to me, that afternoon, that " even the things of everyday experience can play their part in helping the individual to express himself. "Radio is not just a medium of entertainment," he told me. "With its unprecedented variety, it is in itself a complete course in modern education. More than any other modern invention, it can help you to help yourself. But you must know how to use it. "Look at the radio stars themselves. Why do you think of Bing Crosbv or Kate Smith as your friend? Because they are doing something for you — they are giving you pleasure. Naturally, you know they are being paid for doing this, but that is beside the point. Listening to vour favorite star, you don't think of how much money he is being paid — you think, instead, of the pleasure he is giving you. "That's the core of this business of making friends, and the first and greatest lesson radio can teach you. Do something for others! There isn't a reason in the world why anybody should be interested in you, unless you first prove that you are interested in others, and the best and surest way to prove this is to do things for other people. "The more you do for others, the more friends you will have. I don't mean that you must do material things for them. The radio stars don't do that. But you must give them pleasure. If it's a question of the pleasure of other people as opposed to your own, consider others first. They may not realize it, but unconsciously they will be connecting you with their own enjoyment, and they will think of you as a person they like. "Always remember that everyone in the world wants to talk about things that concerns him personally, or. failing that, about things that happen to interest him. And this makes it imperative, if you wish 58