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Broadcast on a Heini Magazine of the Air program over the CBS network, this provocative discussion of a much emphasised quality by Faith Baldwin seemed to the editors to deserve a place in the permanent record of the printed page. Frank, modern, yet almost old fashioned in the soundness i of its viewpoint, it will give you something to think about long after you have finished reading it. Our thanks to the Heini program and Miss Baldwin for their permission to publish this "rebroadcast."
DURING the past twenty-odd years three important discoveries have been made, each heralding a new dawn or something equally exciting. The first was that if a woman had charm she need not have beauty. The second, brought to us by Elinor Glyn, if a woman had It she didn't have to have charm. And the third, more recent, is that if a woman has glamour, she doesn't have to have anything else. The same, I assume, holds true of the male -of the species, although I shudder to contemplate what the average man thinks of the widely heralded glamour boy of our generation. Glamour is all very well. But I believe that a little of it goes a long way. When applied to masculine examples it probably denotes an ability to .make women look with rancor at their less dangerous husbands, or it means higher brackets in the income tax scale, or wit to turn a phrase or order a dinner. Sometimes it is associated with a genius for making friends of headliners, or exploring the jungle in platinum-lined helmets and always, always dressing for dinner. It is also almost inseparable from one's name in the paper. On this basis, Dizzy Dean has glamour. When it comes to glamourous women, the outstanding examples of our days are recruited from stage, screen, and society. Now and then a magnificent scandal entitles a woman to become a member of the club. But I admit that accustomed as I am to public glamour, I balked when not long ago a lady who had tired of her husband to such an extent that she decided (Continued on page 80)
Model of young sophistication is Priscilla Lane, Swell for movies, but not what your own daughter ought to try.