Yearbook of radio and television (1961)

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^^^^^^^^^^^^^^^^COMMERCIAL AM NETWORK PROGRAMS Winter Olympic Report (CBS) Advertiser and Product: Longines-Wittnauer Watch Co. Ad Agency— Victor A. Bennett Co., Inc. Woman's Washington, A (CBS) Advertiser and Product: CBS Electronics— Div. of Columbia Broadcasting System, Inc. Ex-Lax, Inc. Ad Agency— Warwick and Legler, Inc. The Frito Co., Inc. Ad Agency— Dancer-Fitzgerald-Sample, Inc. Kellogg Co. Ad Agency — Leo Burnett Co., Inc. The Mentholatum Co., Inc. Ad Agency— J. Walter Thompson Co. Standard Brands, Inc. Ad Agency— J. Walter Thompson Co. Sterling Drug, Inc.— Glenbrook Labs. Div. Ad Agency— Brown and Butcher, Inc. Sylvania Electric Products, Inc.— Photolamp Div. Ad Agency— Kudner Agency, Inc. Word Of Life Hour (MBS) Advertiser and Product: Word of Life Assoc. Ad Agency— Walter F. Bennett Co. World Series Baseball (NBC) Advertiser and Product: General Motors Corp. Ad Agency — Campbell-Ewald Gillette Safety Razor Corp. Ad Agency— Maxon World Series Warm-Up (NBC) Advertiser and Product: International Harvester Ad Agency— McCann World Today, The (MBS) Advertiser and Product: American Telephone and Telegraph Co. Ad Agency— N. W. Ayer, Inc. Champion Spark Plugs Co. Ad Agency — J. Walter Thompson Chrysler Corp. Ad Agency— Leo Burnett Curtis Publishing Co. Ad Agency— BBD and 0 Ex-Lax, Inc. Ad Agency— Warwick and Legler Fram Corp. Ad Agency— Marshalk and Fratt Div., McCann Erickson Hudson Vitamin Corp. Ad Agency — Pace Adv. Revere Camera Co. Ad Agency — Keyes, Madden and Jones Christmas Club Corp. Ad Agency — Brooke, Smith, French, and Dorrance Liggett and Myers Tobacco Co. Ad Agency — Dancer, Fitzgerald, Sample; Mc Cann-Erickson The Mennen Co. Ad Agency— Warwick and Legler Pepsi-Cola, Inc. Ad Agency— Kenyon and Eckhardt and BBD and 0 Scott Paper Co. Ad Agency— J. Walter Thompson General Foods, Inc. Ad Agency— Young and Rubicam and Foote, Cone and Belding Standard Brands, Inc. Ad Agency— J. Walter Thompson Pepsodent Co. Ad Agency— Foote, Cone and Belding Norwich Pharmacal Co. Ad Agency — Benton and Bowles Watchmakers of Switzerland Ad Agency— Cunningham and Walsh — Y — Young Dr. Malone (CBS) Advertiser and Product: CBS Electronics— Div. of Columbia Broadcasting System, Inc. California Packing Corp. Ad Agency— McCann-Erickson, Inc. Campbell Soup Co. Ad Agency— Batten, Barton, Durstine and Osborn, Inc. Cowles Magazines, Inc. Ad Agency— McCann-Erickson, Inc. Curtis Circulation Co. Ad Agency— Batten, Barton, Durstine and Osborn, Inc. Foster-Milburn Co. Ad Agency— Street and Finney, Inc. The Frito Co., Inc. Ad Agency — Dancer-Fitzgerald-Sample, Inc. The Grove Laboratories, Inc. — Div. of BristolMyers Co. Ad Agency— Cohen, Dowd and Aleshire, Inc. Hearst Pub. Ad Agency— Ellington and Co., Inc. Kellogg Co. Ad Agency — Leo Burnett Co., Inc. Maico Electronics, Inc. Ad Agency— Bozell and Jacobs, Inc. McCall Corp. Ad Agency— Donahue and Coe, Inc. The Mentholatum Co., Inc. J. Walter Thompson Co. Northam Warren Corp. Ad Agency— Ellington and Co., Inc. Scott Paper Co. Ad Agency— J. Walter Thompson Co. A. E. Staley Mfg. Co. Ad Agency— Erwin Wasey, Ruthrauff and Ryan, Inc. Standard Brands, Inc. 1335