Yearbook of radio and television (1961)

Record Details:

Title:
Yearbook of radio and television
Date:
1961
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television year book (1961)
Leaf #:
0001370
Language:
English
Collection:
Year Book, Broadcasting & Recorded Sound, and Books
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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Commercial Television Network Programs, 19(0 The following pages contain an alphabetical listing by program title of the three national television networks' commercial programs during 1960. The programs listed are for the 12-month period ending Dec. 31, 1960. Listing includes program title, sponsor and product, network and the advertising agency handling the account. Compilation has been made through the cooperation of ABC, CBS and NBC. ABC-TV DAYTIME PROGRAMMING — A — Advertiser and Product: Adolph's Ltd. Ad Agency— McCann-Erickson A. E. Staley Ad Agency— Erwin Wasey, Ruthrauff & Ryan Alberto-Culver Ad Agency— Geoffrey Wade American Cyanamid Ad Agency— Erwin Wasey, Ruthrauff & Ryan Armour Ad Agency— Foote, Cone and Belding Beechnut Ad Agency— Cole, Fischer, Rogin, Inc. Beechnut-Reg. Ad Agency— Charles W. Hoyt Co. Best Foods Ad Agency — Dancer-Fitzgerald-Sample Better Vision Ad Agency— Doherty, Clifford, Steers and Shen field Block Drug Ad Agency— L C. Gumbinner Bon Ami Ad Agency— Cole, Fischer, Rogin, Inc. Borden Ad Agency— Dancer-Fitzgerald-Sample Brillo J. Walter Thompson Bristol Myers Ad Agency— Ogi Ivy, Benson & Mather Bristol Myers Ad Agency— Young & Rubicam Campbell Ad Agency— Needham, Louis & Brorby Carters Little Pills Ad Agency — Ted Bates Chemway Corp. Ad Agency— Cohen & Aleshire Chesebrough Ad Agency— J. Walter Thompson Coleman Ad Agency— Ports-Woodbury Coty Ad Agency— Batten, Barton, Durstine & Osborn Crackerjack Ad Agency— Leo Burnett & Co. Curtiss Publications Ad Agency— Batten, Barton, Durstine & Osborn Cyanamid Ad Agency— Erwin Wasey, Ruthrauff & Ryan Dow Chemical Ad Agency— Norman, Craig, and Kummel Dow Corning Ad Agency— Shirurg & Cairns Drackett Ad Agency— Young & Rubicam Durkee Ad Agency— Meldrum & Fewsmith Ex-Lax Ad Agency— Warwick & Legler Filbert Ad Agency— Young & Rubicam General Foods Ad Agency— Young & Rubicam; Foote, Cone, & Belding; Ogilvy, Benson & Mather; Dancer-Fitzgerald-Sample; Batten, Barton, Durstine, & Osborn Glenbrook Ad Agency— Brown & Butcher Grocery Products Ad Agency— Ted Bates Gillette (Toni) Ad Agency— North Adv. Hartz Mountain Ad Agency— George Hartman Agency J. B. Williams Ad Agency— Parkson Adv. Johnson and Johnson Ad Agency— Young & Rubicam Knapp Monarch Ad Agency— Frank Block Assoc. Knomark Ad Agency— Mogul, Williams & Saylor Lever Ad Agency— Foote, Cone & Belding Mastic Tile Ad Agency— Dancer-Fitzgerald-Sample Miles Labs Ad Agency— Wade Adv. Minute Maid Ad Agency— Dancer-Fitzgerald-Sample Mystic Tape Ad Agency— George Hartman National Biscuit Ad Agency— Ted Bates 1338