Yearbook of radio and television (1961)

Record Details:

Title:
Yearbook of radio and television
Date:
1961
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television year book (1961)
Leaf #:
0001378
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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COMMERCIAL TV NETWORK PROG RAMS **$eooeeoe$eeeooooeoMe$'< Dante (NBC-TV) Advertiser and Product: Alberto-Culver Ad Agency— Wade Singer Ad Agency— Young and Rubicam Day in Court (ABC-TV) (See ABC-TV Daytime Programming) December Bride (CBS-TV) Advertiser and Product: Colgate-Palmolive Co. (Detergents, Cleanser, Deodorizers, Shampoo) Ad Agency— J. Walter Thompson Corn Products Co. (Mazola, Nucoa, Nusoft) Ad Agency— McCann-Erickson Eastman Kodak Co. (Fibers) Ad Agency— J. Walter Thompson General Foods Corp. (Dog Foods, Cereals) Ad Agency— Benton & Bowles Gillette Co. (Toni Div.) (Ball Point Pens, Home Permanents) Ad Agency— Tatham-Laird Helene Curtis Industries, Inc. (Shampoo, Spray Net, Suave Hairdressing) Ad Agency — Edward H. Weiss Lever Brothers Co. (Lipton Tea, Pepsodent Toothbrushes) Ad Agency— Sullivan, Stauffer, Colwell & Bayles Richardson-Merrell, Inc. (Lavoris, Cough Syrup, Vaporub) Ad Agency— Morse International Scott Paper Co. (Wax Paper, Sandwich Bags, Toilet Tissue, Towels) Ad Agency— J. Walter Thompson Simoniz Co. (Floor Wax) Ad Agency— Young & Rubicam Standard Brands, Inc. (Margarine, Coffee, Tea Ad Agency— Ted Bates U.S. Borax & Chemical Corp. (20 Mule Team Borax) Ad Agency— McCann-Erickson Dennis The Menace (CBS-TV) Advertiser and Product: Corn Products Co. (Bosco Chocolate Syrup, Skippy Peanut Butter) Ad Agency— Guild, Bascom & Bonfigili Kellogg Co. (Gro Pup Dog Foods, Kellogg Cereals) Ad Agency— Leo Burnett Deputy, The (NBC-TV) Advertiser and Product: Bristol-Myers Ad Agency— Young and Rubicam DuPont Ad Agency— BBD and 0 General Cigar Ad Agency— William Esty General Foods Ad Agency— Ogilvie, Benson and Mather Kellogg Ad Agency— Leo Burnett Polaroid Ad Agency — Doyle, Dane and Bernbach Timex Ad Agency— Doner and Peck Desilu Playhouse (CBS-TV) Advertiser and Product: Westinghouse Electric Corp. (Westinghouse Home & Kitchen Appliances, Radio & Television Sets, Lamps) Ad Agency — McCann-Erickson Detective's Diary (NBC-TV) Advertiser and Product: Sterling Ad Agency— Dancer, Fitzgerald Diagnosis Unknown (CBS-TV) Advertiser and Product: Chrysler Corp. (Plymouth, Valiant Passenger cars) Ad Agency— Doyle, Dane, Bernbach S. C. Johnson & Son, Inc. (Johnson's Wax, Cleaners, Polishers, Insecticides, Deodorizers) Ad Agency — Needham, Louis & Brorby Polaroid Corp. (Polaroid LandCamera) Ad Agency— Doyle, Dane, Bernbach Disney, Walt, Presents (ABC-TV) Advertiser and Product: Brillo Ad Agency— J. Walter Thompson Bristol Myers Ad Agency— Doherty, Clifford, Steers & Shenfield Canada Dry Ad Agency— J. M. Mathes Columbia Pictures Ad Agency— Donahue & Coe Derby Foods Ad Agency— McCann-Erickson Dow Chemical Ad Agency— Norman, Craig & Kummel General Mills Ad Agency — Dancer-Fitzgerald-Sample Hills Bros. Ad Agency— N. W. Ayer Johnson & Johnson Ad Agency— Young & Rubicam Luden's Ad Agency— J. M. Mathes Mars Ad Agency— Needham, Louis & Brorby Procter & Gamble Ad Agency— Benton & Bowles Ward Baking Ad Agency— Grey Advertising 1346