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s^^^^^e^^^^^^ COMMERCIAL TV NETWORK PROGRAMS
Dobbie Gillis (CBS-TV)
Advertiser and Product:
Philip Morris, Inc. (Alpine, Commander, Marlboro)
Ad Agency— Leo Burnett
Pillsbury Co. (Cake, Cookie, Frosting, Biscuit &
Pancake Mixes) Ad Agency— Leo Burnett
Dough Re Mi (NBC-TV)
Advertiser and Product:
Beechnut
Ad Agency— Young and Rubicam
Block Drug
Ad Agency— Grey Adv.
Brown and Williamson
Ad Agency — Keyes, Madden and Jones
General Mills
Ad Agency— BBD and 0
Glenbrook
Ad Agency— Dancer-Fitzgerald-Sample
Gold Seal
Ad Agency— Campbell-Mithun
Hartz
Ad Agency— George H. Hartman
Jergens
Ad Agency— Cunningham and Walsh
Leeming
Ad Agency — William Esty
Nabisco
Ad Agency— McCann-Erickson
Proctor-Silex
Ad Agency— Weiss and Geller
Rexall
Ad Agency— BBD and 0
Sweets
Ad Agency— Henry Eisen
Vitamin Sales
Ad Agency— Fairfax, Inc.
Du Pont Show of the Month
(CBS-TV)
Advertiser and Product:
DuPont (Fibers; Institutional)
Ad Agency— Batten, Barton, Durstine & Osborn
Du Pont Show
with June Allyson
(CBS-TV)
Advertiser and Product:
DuPont (Fibers)
Ad Agency— Batten, Barton, Durstine & Osborn
Edge of Night (CBS-TV)
Advertiser and Product:
American Home Products Corp. (Aerowax, Anacin, Bisodol, Black Flag, Easy-Off, Freezone, Shoe Polish, Heet, InfraRub, Outgro, Sani-Flush, Sleep-eze, Deodorizers)
Ad Agency— Ted Bates
Armstrong Cork Co. (Institutional, Floors, Walls)
Ad Agency— Batten, Barton, Durstine & Osborn
Atlantis Sales Corp. (R. T. French Co. ) (Instant Potatoes)
Ad Agency— J. Walter Thompson
Drackett Co. (Drano, Vanish, Windex)
Ad Agency— Young & Rubicam
Helene Curtis Industries, Inc. (Shampoo, Bathoil, Spraynet, Hairdressing)
Ad Agency— Edward H. Weiss
S. C. Johnson & Son, Inc., (Pride, Stride)
Ad Agency— Needham, Louis & Brorby
Mentholatum Co. (Colban, Mentholatum, Deep Heat Rub)
Ad Agency — J. Walter Thompson
National Biscuit Co. (Cookies', Crackers, Pretzels, Cereals, Dog Food)
Ad Agency— Kenyon & Eckhardt
Pet Milk Co. (Evaporated Milk, Milk Products, Frozen Pies, Gen. Prom.)
Ad Agency — Gardner Advertising
Pillsbury Co. (Cake, Cookie, Biscuit, Pancake, Mixes, Best Flour)
Ad Agency — Campbell-Mithun
Procter & Gamble Co. (Soaps, Detergents, Toothpaste, Peanut Spread)
Ad Agency— Benton & Bowles
Quaker Oats Co. (Coffecake, Corn Break, Pancake Mix, Pet Food, Cereals)
Ad Agency— J. Walter Thompson
Richardson-Merrell, Inc. (Cough Syrup, Vaporub)
Ad Agency— Morse International
Standard Brands, Inc. (Margarine, Coffee, Tea, Pudding, Pie Filling)
Ad Agency — Ted Bates
Sterling Drug, Inc. (Aspirin, Yeast Tablets, Milk of Magnesia)
Ad Agency— Dancer-Fitzgerald-Sample
Edwards, Douglas
with the News
(CBS-TV)
Advertiser and Product:
American Home Products Corp. (Aerowax, Anacin, Bisodol, Insecticide, Chef-Boy-ar-Dee Products, Dondril, Dristan, Easy-Off)
Ad Agency — Ted Bates
Carter Products, Inc. (Arrid, Little Pills, Shave Cream, Salad Dressing)
Ad Agency— Ted Bates
Equitable Life Assurance
Society of the U.S. (Life Insurance)
Ad Agency— Foote, Cone & Belding
General Foods Corp.
Ad Agency— Young & Rubicam
Philip Morris, Inc.
Ad Agency— Leo Burnet
Jos. Schlitz Brewing Co.
Ad Agency— J. Walter Thompson
Ewell, Tom, Show (CBS-TV)
Advertiser and Product:
Procter, & Gamble Co. (Crest, Joy, Prell)
Ad Agency— Leo Burnett
Quaker Oats Co. (Aunt Jemima Mixes, Ken'l Dog
Foods, Quaker Oats) Ad Agency— J. W. Thompson
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