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COMMERCIAL TV NETWORK PROGRAMS&&&&Z&&Z&Z&&&Z&&&&&&&&&Q
Expedition (ABC-TV)
Advertiser and Product:
Ralston Purina
Ad Agency— Guild, Bascom & Bonfigli
Eyewitness to History (CBS-TV)
Advertiser and Product:
Firestone Tire & Rubber Co. (Batteries, Tires,
Dealers) Ad Agency— Campbell-Ewald
— F —
Face the Nation (CBS-TV)
Advertiser and Product:
Knomark, Inc. (Esquire Shoe Polish) Ad Agency— Mogul, Williams & Saylor Schick, Inc. (Lady Schick & Reg. Electric
Shavers) Ad Agency — Benton & Bowles
Father Knows Best (CBS-TV)
Advertiser and Product:
Bristol-Myers Co. (Bufferin, Ipana)
Ad Agency — Young & Rubicam
Kellogg Co. (Cereals)
Ad Agency— Leo Burnett
Lever Brothers Co. (Dove Soap, Lipton Tea, Pep
sodent) Ad Agency— J. Walter Thompson Scott Paper Co. (Wax Paper, Tissues, Towels,
Sandwich Bags, Napkins) Ad Agency — J. Walter Thompson
Fight of the Week, The
(ABC-TV)
Advertiser and Product:
Gillette
Ad Agency— Maxon Advertising
Miles Labs
Ad Agency — Wade Advertising
Flintstones, The (ABC-TV)
Advertiser anil Product:
Miles
Ad Agency— Wade Advertising
R. J. Reynolds
Ad Agency— William Esty
Ford Show, The (NBC-TV)
Advertiser and Product:
Ford
Ad Agency— J. Walter Thompson
For Better or Worse (CBS-TV)
Advertiser and Product:
Dumas Milner Corp. (Perma Starch, Fine Sol) Ad Agency— Gordon Best
Gillette Go. (Ball Point Pens, Home Permanents,
Creme Rinse) Ad Agency— Tatham-Laird Gold Seal Co. (Snowy Bleach) Ad Agency— Campbell Mithun Lever Brothers Co. (Air Wick, Breeze, Praise) Ad Agency— Sullivan, Stauffer, Colwell & Bayles Richardson-Merrell, Inc. (Cough Syrup, Vaporub) Ad Agency — Morse International Simoniz Co. (Floor Wax) Ad Agency — Young & Rubicam
From These Roots (NBC-TV)
Advertiser and Product:
Alberto-Culver
Ad Agency — Wade
Beechnut
Ad Agency — Young and Rubicam
Brown and Williamson
Ad Agency — Keyes, Madden and Jones
Dumas
Ad Agency— Gordon Best Co.
General Mills
Ad Agency— Batten, Barton, Durstine & Osborn
Heinz
Ad Agency — Maxon
Helene Curtis
Ad Agency — Edward H. Weiss
Jergens
Ad Agency— Cunningham and Walsh
Lever
Ad Agency— Batten, Barton, Durstine & Osborn
Mentholatum
Ad Agency— J. Walter Thompson
Nestle
Ad Agency — McCann-Erickson
Plough
Ad Agency— Lake, Spiro, Shurman
Proctor-Si I ex
Ad Agency— Weiss and Geller
Purex
Ad Agency— Edward H. Weiss
Simoniz
Ad Agency— Dancer-Fitzgerald-Sample
Standard Brands
Ad Agency— Ted Bates
Full Circle (CBS-TV)
Advertiser and Product:
Drackett Co. (Twinkle Cooper Cleaner, Windex)
Ad Agency— Young & Rubicam
Gillette Co. (Toni Div.) (Ball Point Pens, Home Permanents, Creme Rinse)
Ad Agency— Tatham-Laird
Lever Brothers Co. (Detergents, Soaps, Deodorizers)
Ad Agency— Sullivan, Stauffer, Colwell & Bayles
Fury (NBC-TV)
Advertiser and Product:
General Foods
Ad Agency— Benton and Bowles
Miles
Acf Agency— Wade
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