Yearbook of radio and television (1961)

Record Details:

Title:
Yearbook of radio and television
Date:
1961
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television year book (1961)
Leaf #:
0001381
Language:
English
Collection:
Broadcasting & Recorded Sound, Year Book, and Books
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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;$$$$$$e$M$$ee$$e$e$$$$3COMA4EftCMl. TV NETWORK PROGRAMS Nabisco Ad Agency— Kenyon and Eckhardt Sweets Ad Agency— Sweets Co. of America — G — Gas Co. Playhouse (NBC-TV) Advertiser and Product: American Gas Co. Ad Agency— Lennen and Newell GE College Bowl (CBS-TV) Advertiser and Product: General Electric Co. (Appliances) Ad Agency — Maxon, Inc. General Electric Theatre (CBS-TV) Advertiser and Product: General Electric Co. (Chemicals, Appliances) Ad Agency — Batten, Barton, Durstine & Osborn George Gobel Show (CBS-TV) Advertiser and Product: Lever Brothers Co. (Handy Andy, Detergent, Soap, Toothpaste) Ad Agency— J. Walter Thompson Griffith, Andy, Show (CBS-TV) Advertiser and Product: General Foods Corp. (Post Cereals, SOS Magic Scour Pads, Sanka Instant Coffee, Tang, Tuffy) Ad Agency— Benton & Bowles Guestward Ho! (ABC-TV) Advertiser and Product: Ralston Purina Ad Agency — Guild, Bascom & Bonfigli Seven Up Ad Agency— J. Walter Thompson Guiding Light (CBS-TV) Advertiser and Product: Procter & Gamble Co. (Detergents, Cleanser, Shortening) Ad Agency— Comptom Gunsmoke (CBS-TV) Advertiser and Product: Liggett & Myers Tobacco Co. (L & M) Ad Agency— Dancer-Fitzgerald-Sample Sperry Rand Corp. (Electric Shavers, Typewriters) Ad Agency— Young & Rubicam John Gunther's High Road (ABC-TV) Advertiser and Product: Ralston Purina Co. Ad Agency— Guild, Bascom & Bonfigli — H — Happy (MBC-TV) Advertiser and Product: Kraft Ad Agency — J. Walter Thompson Harrigan & Son (ABC-TV) Advertiser and Product: Reynolds Metals Ad Agency— Clinton E. Frank Have Gun — Will Travel (CBS-TV) Advertiser and Product: American Home Products Corp. (Anacin, Bisodol, Dondril, Heet, Shoe Polish) Ad Agency — Ted Bates Cluett, Feabody & Co. (Arrow Shirts) Ad Agency — Lennen & Newell Elgin National Watch Co. (Elgin Watches) Ad Agency — J. Walter Thompson Lever Brothers Co. (Soap, Detergents, Toothbrushes, Toothpaste) Ad Agency— J. Walter Thompson Hawaiian Eye (ABC-TV) Advertiser and Product: American Chicle Ad Agency— Ted Bates Beecham Ad Agency— Kenyon & Eckhardt Carter Products Ad Agency— Ted Bates Colgate-Palmolive Ad Agency— Ted Bates Oldsmobile Ad Agency— D. P. Brother Whitehall Ad Agency— Ted Bates Heckle S Jeckle (CBS-TV) Advertiser and Product: General Mills, Inc. (Cereals) Ad Agency— Dancer-Fitzgerald-Sample Hennesey (CBS-TV) Advertiser and Product: General' Foods Corp. (Gelatin, Puddings, Coffee) Ad Agency— Young & Rubicam P. Lorillard Co. (Kent) Ad Agency— Lennen & Newell 1349