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Personality of the Month in RADIO
When they climb over the fence and show results even as Ed Gardner does, then RADIO PARADE salutes them as Personality of the Month.
The fence is the dividing line between the advertising agency executives who produce the radio programs and the actors who perform in them. So Ed Gardner left an executive post on the producing end to become the new comedy sensation of the season, “Archie,” on the Duffy's Tavern program, CBS Saturday, 8:30 p. m., E.S.T.
Gardner was born in Long Island, N. Y., 36 years ago, tried to be a business man, but soon after found himself in the theatre. His supreme effort as producer was “After Such Pleasures’ by Dorothy Parker, which won rave notices. Some of the top notch air shows he produced included “The Rudy Vallee,” "The Burns and Allen” and the "MGM Good News” programs.
It usually works the other way around—from actor to producer... So when a “Tent Avenoo” character was needed to act as mine host of “Duffy's Tavern,” Ed Gardner couldn't resist the temptation and he climbed over the fence. From the looks of things Fred Allen, Jack Benny, Eddie Cantor and all the others had better start moving over.
4 RADIO PARADE
BLA ED HCD
AUVaGhe
RADIO'S ONLY PICTURE MAGAZINE
Arthur Kass Publisher and Editor
Contents for May, 1941 Vol. | No.4
Geatures
ILEUSTRATED PRESS ic fini eee err
America’s Number 1 Newspaper Man—Edward G. Robinson
EE O'NEIECS | oe oo Ree rr 8 A “Soap Opera” possessing the spirit of the “Post Office”
BY PROCLAMATION! BY ACCLAMATION! ........ 10 The story of some Governors—and Mary Margaret McBride TRIPLE THREAT MAN. eo0 Moe: oy Oa 14 Writer—Producer—Director Martini and Three Radio Programs PROGRAM. LISTINGS 0 p00... 18 WOMAN: OF COURAGE © o.oo. 0 a 20 A visit to the Jackson family of Farmington, U. S. A.
TRUTH OR CONSEQUENCES oo So 23 How to stand on your head in one easy lesson REGIMENTAL ‘COIMFURES 20-0. er 26 RADIO PARADE presents the military trend in “hair-do’s” COUNTRY: DOGIOR hector s atk Sus te 28 Jean Hersholt—whose medicine is “Philosophy” LUCILERIMANINGRS: 30 ocd oc elk eta he eee 31 The star of Radio's oldest commercial program
MG ROT ALP ANEI oe Oh a othd oma wala 34
A salute to the “woman” of the Barrymores—Ethel
Cover Picture—Fred Allen and Portland Hofta
J. A. RUBINSTEIN, Managing Editor and General Manager; K. TEKNUS, Associate Editor; RAY LEVITT, Photo Director
RADIO PARADE, published monthly by Radio Life Publishing Co., at Holyoke, Mass. Editorial and Executive offices, 1650 Broadway, New York City, N. Entered as second-class matter October 24th, 1940, at the post office at Holyoke, Massachusetts, under the Act of March 3, 1879. Single copy, price 10c, in the U. S. A., subscripticn price $1.CO0 per year. In Canada, 19c per copy, subscription $1.50 per year. Copyright 1941, Radio Life Publishing Co. (Printed in U. S. A.) The rublisher assumes no responsibility for unsolicited manuscripts or photographs. Nothing that appears in RADIO PARADE may be reprinted, either wholly or in part, without special permission.