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RADIO MIRKOK
AWARDS
M
ORE important to you than any previous issue will be next month's Radio Mirror. For through this November Radio Mirror you, America's radiolistening public, will be able to have a voice in the choosing of the programs you hear on the air.
Next month, this magazine will carry a ballot for the first annual Radio Mirror Awards. You will be able to vote for your favorite actors and actresses, your favorite singers and orchestras, your favorite daytime and evening programs. You will be able to say — and have your criticism heard — what you don't like about radio today.
The Radio Mirror Awards are not based on a poll of critics, of radio editors, of the people who earn their living in the radio business. It is a poll of radio listeners. It is a chance for you, completely uninfluenced by business pressures, by friendships, by anything except your own tastes, your own likes and dislikes, to have your say about what you hear on the radio. And to see how your tastes in radio listening compare with those of other listeners all over the country.
Of course, as is only fair, the majority will rule. And it will take many, many single votes to make
up a majority. Your vote is as important as that of anyone else — each carries equal weight with the judges in deciding who are America's favorite radio personaUties, what are its favorite programs.
And so, if you have ever had a word to say of praise or blame for radio, you will want to take this opportunity to make it heard — you will want to vote in the first annual Radio Mirror Awards.
Here is how you go about it: In the coming November issue, on sale Friday, October 10, you will find a simple ballot. To cast your votes, fiU in the ballot and send it back to Radio Mirror, to the address you will find on the ballot. In the December issue, you will find a similar ballot.
Counting of these ballots will be done by a number of impartial judges to be retained for that purpose, and not by anyone who has any direct interest in the radio business.
Then, when the votes are counted, the results will be published in Radio Mirror and heard on the air, on the programs which have won your approval. And at last you, who listen, vidll have had the opportunity to say what you would really like to listen to.
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