Radio mirror (July-Dec 1947)

"Why," she replied innocently, "by using your system — I found out all the talking points for my product before I tried to sell it!" She reminded him that when he took on a new account he always spent a day talking to the executives of the company, finding out how they felt about their product, and then another day in the factory to learn for himself how the product was made. Esther just followed suit. She had a tough product to sell — a move to the West Coast. But it was what Martin wanted most, and the only chance for the family to live a normal life. It would take work, but it was worth it. First she bought the Encino ranch — for vacations, she said, for herself and the children. But she knew that as soon as Martin saw it — and he flew out to the coast to do just that — he would be on her side. Then she found out "how the executives were thinking." It amounted to "No Transcriptions." So she changed her tack. She dug up the offer from KFWB. Martin now could move to the coast with or without his New York job. But suddenly WNEW, threatened with the loss of their biggest attraction, thought that transcriptions would be great. (For obvious reasons: the six-a-week, fifteen minute shows with Block and records which began selling after the Hauptmann trial for $129.50 a week for station, time and talent, were now drawing down $1500 — and there were twenty-two of them. That's business!) The Supper Club program was pleased to change its point of origination to the coast; the 400-station Mutual network came up with another offer which dovetailed nicely with the KFWB program. The Blocks, who had wanted to move west badly enough to take a stiff money loss, found their dreams coming true at a profit. "I guess," Martin says fondly, "that Esther really found out how that product was made." Esther hopes she doesn't have to take on another selling job for her super-salesman-husband — it's too much like work. But it was worth it to get Martin out in the sun Monday, Wednesday, Friday and Saturday afternoons, and all day every Sunday. To give him a chance to live. After a fourteen-year sentence in a gold-lined jail living — just plain living— can, the Blocks find, be very, very pleasant. LISTEN ' TO Kate Smith Speaks 15 Minutes With America's Most Beloved Radio Personality Every Monday Through Friday At Noon, Eastern Standard Time, Over Stations Of The Mutual Broadcasting System. SEE Kate Smith's colorful cooking pages every month in RADIO MIRROR magazine. w WILL HALF THE // RUTH WRECK No loving mother would think of letting her daughter enter marriage without first telling her how important douching two or three times a week often is to intimate feminine cleanliness, health, charm and marriage happiness — how important douching is to combat one of woman's most serious deodorant problems. Often a young girl knows only 'half-the-truth' or misinformation whispered among her girl friends. So mothers should make sure the advice they pass on to their daughters is as modern, scientific and trustworthy as it can be. And it will be if she tells her daughter to put zonite in the douche. Because no other type LIQUID antiseptic-germicide FOR the douche of all those tested is so powerful yet so safe to delicate tissues. Truly A Miracle — Wise well-informed women no longer use weak, dangerous or old-fashioned 'kitchen' mixtures for the douche. The zonite principle, developed by a world-famous Surgeon and Chemist, is truly a miracle! The first antisepticgermicide principle in the world that was so powerful yet positively non-poisonous, non-irritating, and non-burning. Women can use zonite as directed as often as necessary without risk of injury. What Zonite Does: ZONITE actually destroys and removes odor-causing, clinging waste substances. Helps guard against infection. It's so powerfully effective no germs of any kind tested have ever been found that zonite will not immediately kill on contact. You know it's not always possible to contact all the germs in the tract. But with zonite, you can be sure it kills every reachable germ and keeps them from multiplying. Complete directions on douching come with every bottle. Zonite / FOR NEWER ( ^^ feminine Auaiene r" "am •^ *^*^ > Address ( City FREE! U^i^Nl For amazing enlightening new Booklet containing frank discussion of intimate physical facts, recently published — mail this coupon to Zonite Products, Dept. RM-107, 370 Lexington Ave., New York 17, N. Y. Name . -Stato R M 89