Radio mirror (May-Oct 1937)

^) ^ Lovely lashes demand her attention but not a second for her tender gums How often such neglect leads to real dental tragedies . . • give your gums the benefit of ipana and Massage. IET her labor over her lashes until she ^ is late for the show... let her spend time and money on her favorite brands of cosmetics and cold cream. But will someone please tell her about her dull, dingy smile— a smile that distorts a face even as beautiful as hers? Yet she could have— c<«» have— teeth that sparkle with briUiant whiteness... a smile both good-looking and lovely to look at. But not until she knows the meaning of that tinge of "pink" on her tooth brush— knows it and does something about it! Never Ignore "Pink Tooth Brush" "Pink tooth brush" is a distress signal "When you see it— see your dentist. Usually, however, it only means gums that have grown tender because of our modern soft foods— gums that need more work— and, as your dentist wiU so often advise, gums that need the stimulating help of Ipana Tooth Paste and massage. For Ipana with massage is designed to help benefit your gums as well as clean your teeth. Rub a httle extra Ipana on your gums every time you brush your teeth. Those lazy gums quicken as new circulation wakens in the tissues. The gum walls themselves gain new health, new firmness. Play safe. Even before you see that tinge of "pink," schedule yourself for this modern dental health routine as one sensible and effeaive way to help the health of your teeth and gums. Yovu: smile will be brighter, more attractive and appealing— and safer! a good tooth paste, like a good dentist, is never a luxury. IPANA