Radio mirror (May-Oct 1937)

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WHAT'S NEW? By TONY SEYMOUR Above. Walter Winchell, whose first movie, "Woke Up and Live," carries his feud with Bernie into film immortality. Will Fred MacMurray remain on Hollywood Hotel or not? Many and conflicting are the rumors. At left, with Raymond Paige. TUNE in on the NBC Red network any Sunday noon, eastern standard time, and if you listen closely you'll hear the rumble of an approaching revolution. A revolution in radio, that is. Only a couple of weeks ago NBC turned over a weekly half hour to the Paramount studios in Hollywood, on a sustaining, non-commercial basis. Paramount, with all its vast entertainment resources to draw on, is filling that half hour as it pleases. And from a sustaining show of this sort, as I see it, it's only a step to sponsorhip. •For some time, sponsors and picture studios have been trying to get together. A few months ago it was Henry Ford and M-G-M; a few weeks ago it was General Mills and 20th CenturyFox. Warners, as reported elsewhere in Radio Mirror, has a show all ready to sell to some bankroller. And now along comes Paramount and actually breaks the ice by putting its whole studio on the air. The whole business of studios entering radio in a body indie.) tcs a complete right-about-face in their viewpoint. It wasn L so long ago that the movie boys were sticking out their tongues at radio, claiming that it hurt their stars at the box office to be on the air so much. Perhaps, in his modest way, Walter Winchell has had a good deal to do with this reversal of opinion. (Continued on page 73)