Radio mirror (May-Oct 1937)

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^AO^^ fROH^ TVAt BV Above, Chester Lauck, the Lum of Lum and Abner, Bob Burns, Don Ameche, and N orris Goff, the other half of Lum. Above, two of the Packard program's favorite singers — Francia White and Trudy Wood — caught watching the broadcast. Right, the tiny new star who's won acclaim on The First Nighter show this winter, Barbara Luddy. She's with Irvin S. Cobb. SPORTS writers will tell you there is nothing unusual in a phoney fight, which is exactly what this widely ballyhooed war between moving picture exhibitors and radio sponsors over the use of guest stars seems to be. TTie studios would have you believe the exhibitors are squawking because they claim guest star appearances by big picture people hurt the box office. The real low-down as I get it is that the studios themselves are inciting such complaints because they want to collar some of the important money for themselves. Within two months you will see major film studios breaking out in a rash of sponsored radio programs emanating directly from the movie lots. Warner Brothers already has led the way, by sending a celluloid "audition" of Dick Powell in Movieland to New York where it was viewed by three prospective sponsors, including a cigarette concern which came back