Radio mirror (May-Oct 1937)

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COAST-TO-COAST HIGHLIGHTS Richard Svihus and Ann Shelley, above, who play Pinkie and Joan in One Man's Family, carol their Easter greetings to this program's loyal fans. Al Heifer, above, the 250-pound sports an^ nouncer at WLW, Cincinnati, is Floyd Gib bons' closest rival in rapid-fire delivery Indiana sports enthusiasts have learned to put their faith in the predictions of • John W. Haclcett, above, commentator for WOWO. HOLLYWOOD: If you are a Southern Californian, you can tune in KECA's twice-weekly and KFI's once-weekly Headlines from Home program, and sit back while your home town news trickles through your loud speaker. News coverage for these programs is determined by the old home towns of Southern California's million outof-staters. If news from your home town is being omitted you only have to write KECA and KFI about it, and they'll be very happy to put some on the air as soon as they can. Des Moines, la.: Not only does it pay to advertise but it pays to know what you're advertising, as Qwen McCleary, women's radio director for the Iowa Broadcasting System, learned when a local women's shop decided to go on KSO with a stylist. The shop chose Qwen for the job because she had been purchasing all her clothes there and was best acquainted with the merchandise.