Radio mirror (May-Oct 1937)

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HOW LUCILLE MANNERS For broadcast time see Cffles Service, page 55. LUCILLE MANNERS is living a romance that every girl, every modern woman — who is not too old to ' dream — thinks might come to her, like the magic ball at which Cinderella was the main attraction. He has no name, he is neither tall nor short, blond nor brunette. For this is 1937 romance and there is no man, nor love interest in it. Yet it is romance filled with the highest thrills, excitement, and adventure. It is the romance of a new star flashing across radio's heaven, of a girl suddenly swirled out of obscurity onto a jeweled throne, queen of a full hour program heard coast to coast, the Cities Service broadcasts. It is the romance of a comparatively unknown singer chosen for stardom and then made over, from her littlest toe to the last ringlet on the top of her head, to fit the new role. The romance of being made a star in appearance as well as in name. And with every one of the glamorous, exciting trimmings. This romance deals, not with moonlight walks and stolen kisses, but with new evening gowns designed by Dorothy Couteaur, suits, furs, hats and shoes; new make-up, new hair-dress, and new photographs. A new mode of life — the life of a star. Just one y< Lucille look dressed as sh« did for these picfurM. 24