Radio mirror (May-Oct 1937)

I All time is Eastern Dayiigiit Saving 8:00 A. M. KBC-Blue: Morning Devotions NBC-Red: Malcolm Claire 8:15 NBC-Blue: Island Serenaders NBC-Red: Good Morning Melodies 8:30 NliC-Blue: William Mecder NBC-Red: Home Songs 9:00 CBS: Metropolitan Parade NBC-Blue: Breakfast Club NBC-Red: Fields and Hall 9:30 CBS: Richard Maxwell 9:35 NBC: Press Radio News 10:00 CBS: Pretty Kitty Kelly NBC-B!ue: Mary Marlin NBC-Red: Mrs. Wiggs 10:15 CBS: Myrt and Marge NBC-Blue. Ma Perkins NBC-Red: John's Other Wife 10:30 NBC-Blue: Pepper Young's Family J^BC-Red: Just Plain Bill 10:45 NBC-Blue: Kitchen Cavalcade NBC-Ked. Todays Children 11:00 NBC-Blue: The O'Neills NBC-Red; David Harum 11:13 CBS: Heinz Magazine NBC-Blue: Personal Column NBC-Red: Backstage Wife 11:30 CBS: Big Sister NBC-Blue: Vic and Sade NBC-Red: How to Be Charming 11:43 CBS: Aunt Jenny's Life Stcries NBC-Blue: Edward MacHugh 12:00 Noon CBS: Swinging the Blues 3IBS: Journal of Living NBC-Red: Girl Alone 12:15 CBS: Edwin C. Hill NBC-Red: Mary Marlin 12:30 CBS. Romance of Helen Trent 12:45 CBS: Our Gal Sunday 1:00 CBS: Betty and Bob NBC-Blue: Love and Learn 1:15 CBS: Hymns: Betty Crocker NEC-Blue: Neighbor Nell NBC-Red: Dan Harding's Wife 1:30 CBS: Arnold Grimm's Daughter NBC-Blue: Farm and Home Hour NBC-Red: Words and Music 1:45^ CBS: Hollywood in Person 2:00 CBS: Kathryn Cravens 2:15 CBS: Jack and Loretta 2:45 CBS: Ted Malone NBC-Red: Girl Interne 3:00 CBS; Col. Jack Major NBC-Red: Pepper Young's Family 3:15 NBC-Bed: Ma Perkins 3:30 CBS; Pop Concert NBC-Blue: Let's Talk it Over NBC-Red: Vic and Sade 3:45 NBC-Ked: The O'Neills 4:00 CBS; Bob Byron NBC-Blue; Club Matinee NBC-Red: Lorenzo Jones NBC-Bed: Personal Column 4:45 NBC-Red: The Guiding Light 5:00 CBS: Clyde Barrie 5'I5 NBC-Bed: While the City Sleeps 5:30 NBC-Blue: Singing Lady N'BC-Ked; Don Winslow of the Navy 5*45 "CBS: Funny Things NTBC-Bed: Jackie Heller 6:30 Press Radio News CBS: Sports Resume 6:45 NBC-Blue: Lowell Thomas 'CBS; Poetic Melodies NBC-Blue; Hughie Barrett's Orch. NBC-Red Amos 'n' Andy 7:15 CBS: Song Time NBC-Red Uncle Ezra 7:30 MBS; The Lone Ranger NBC-Blue: Lum and Abner 7 :45 „ CBS: Boake Carter NBC-Ked: Passing Parade 8:00 CBS; Alemite Half Hour NTJC-Blue: Good Time Society NBC-Red: Burns and Allen 8:30 CBS: Pick and Pat NBC-Red: Voice of Firestone 9:00 CBS; Lux Theater SrBS: Gabriel Heatter NT5C-Red: McGee and Molly 9:30 NBC-Bed; Hour of Charm 10:00 CBS; Wayne King MBS; Elder Michaux NBC-Red; Contented Proorani 10:30 CBS; Neck o' the Woods NBC-Blue; Radio Forum 1 1 :00 Dance Musio MONDAY MOTTO OF THE DAY By HORACE HEIDT If you want a thing done in a hurry, ask a busy man to do it. Highlights For Monday, Aug. 30 AT 11:00 A. M. today, Elsie Mae Gordon pauses in her mad flight from studio to studio to play Phoebe in Trouble House, for the Heinz Magazine of the Air on CBS. . . . Elsie Mae is busier than a bird dog. . . . Sometimes doesn't know what program she's on, she works on so many. . . . Reason is that she's so versatile. . . . Can play anything from a cry-baby to a grandma, from a parrot to a cow. . . . Carries a big bag around with hei", and in rehearsal intervals produces a piece of knitting from this bag and sets to work. . . . Knitting is always a sweater for her ten-year-old son, Gordon White. . . . Likes to ride horseback, swim, hike and drive her car through the country. . . . Has been on the air since 1922, when you used to envy your neighbors their crystal set. . . . Sometimes drops radio work entirely and goes on a short stage tour, doing her specialty — dramatic monologues — in front of audiences. ... Is an individualist, she says, dislikes intolerance, and has no favorite books, symphonies, plays or authors, no superstitions and no hobbies. . . . Reminder: Myrt and Marge are on at a new time now, 10:15 A. M., CBS, ... So is your old pal Ted Malone— he's taken over M. & M.'s old quarter-hour, 2:45 P. M., also on CBS. . , . Ted's been doing some investigating about people's favorite books. Discovered that the Bible is most people's favorite — but also that few people have read it enough to know it really well. Busy Elsie Mae Gordon plays Phoebe on Trouble House, part of Heinz Magazine. Highlights For Monday, Sept. 6 "World's best cook" Crosby Goige is returning to the air today on NBC-Blue. T ABOR DAY— and NBC is celebrat"^^ ing by starting a new program: Kitchen Cavalcade, starring Crosby Gaige, Monday through Friday at 10:45 on the Blue. A must for housewives, would-be housewives, and bachelors who cook their own meals Gaige modestly says, "I consider myself the world's best cook." On this show he gets a chance to prove it. . . . Gaige is one of New York's better-known theatrical producers. . . . Was recently one of the men responsible for the mammoth stage spectacle, "The Eternal Road." . . . Bom in Skunk Hollow, New York, he was the son of a postmaster. . . . After graduation from Columbia University, went right into the business of helping produce plays. ... Is a bachelor and has an adopted son named Jeremy. . . . Owns a farm near Peekskill, where he raises rare herbs to make into spices to put into hib pet culinary efforts. . . . Doesn't think much of women who complain that running a home is the hardest job in the world. Say it's the easiest, instead. . . . The Barrymores, John and Elaine, are in a modem play for a change — Philip Barry's "The Animal Kingdom." Listen in on NBC's Blue network. . . . Set aside 1:15 P.M. to listen to Dan Harding's Wife on NBCRed. The cast: Dan Harding, Merrill Fugit; Eula Sherman, Margerette Shanna: Hester Forrest, Ann Stone; Mr. Fowler, Robert Griffin; Annette Dupre, Laurette Fillbrandt. Highlights For Monday, Sept. 13 npODAY'S star news: the Lux Thea■^ ter is back on the air tonight, at nine o'clock on CBS, raising the curtain on another fall and winter season of weekly hit plays, starring the guys and gals who make Hollywood what it is. .... Once more Cecil B. DeMille is waving the baton, or whatever it is movie directors use instead of a megaphone when they direct radio plays. ... C. B. deserves the title of Pioneer HollyTvoodite if anyone does. . . . Wonder why he doesn't do an air adaptation of his first big hit picture, "The Squaw Man," which made history when Hollywood was only a sleepy Mexican village. ... If you met DeMille you'd be surprised to leam that your notion of what a great director looked like was all wrong. . . . He's soft-spoken, dignified, and looks more like a successful banker than a guy who handles temperamental stars. . . . When a boy, he ran away from school to enlist in the army during the Spanish-American War, but failed because he was too young. . . . Then became an actor and did right well at it. . . . Gave it up to become manager of a play brokerage. .... Met Jesse Lasky in 1913, when both were practicallybroke. . . . They pooled the few dollars they had to make "The Squaw Man.". . . . Opposite Lux, on NBC-Blue, John and Elaine Barrymore present the play: "Accent on Youth." . . . Another premiere today: the Journal d Living, at noon, on MBS. Back for anoth er season of dramatic thrills: D e M i I I e ' s Lux Radio Theater, Highlights For Monday. Sept. 20 Margore-I Broyton is the comical Mrs. Billingsley on the Burns and Allen broadcasts. ■pREMIERE of the day: a program •^ sponsored by Campana, on NBCBlue, from 8:30 to 9:00 P. M. . . . When your Almanac went to press nobody knew what this show would be, who'd be in it, or what it would be about. ... If they knew, they were keeping it a secret. . . . But the sponsors are the same people who bring you the First Nighter, which you've enjoyed these many years. First Nighter stays on the air, too. . . . Mutual starts a series of programs this afternoon from the Persian Room of the Plaza Hotel in New York. Your danceband maestro for these shows is Will McCune. . . . Margaret Brayton is the girl who plays the nutty Mrs. Billingsley on the Burns and Allen, program, tonight at 8:00 on NBC-Red. . . . Margaret's a joke expert. . . . Has traded gags in front of the mike with Jack Benny, Edward Everett Horton, Al Pearce, and many other air favorites. ... In fact, she got her radio start with Al Pearce in San Francisco. . . . She's loved the stage ever since the days when, a child, she used to watch Edmund Lowe from backstage at the old Morosco Theater in Los Angeles, where her stepfather. Bert Wesner, was director. . . . Parents disapproved of stage ambitions, but Margaret stuck to thein. . . . The National American Legion convention starts today in New York, and all networks are on hand to report its highlights. Main one today: the parade. ... It will be miles long. 45