Radio mirror (May-Oct 1937)

Al! time Is Eastern Daylight Saving 8:00 A. M. NBC-Blue: Morning Devotions NBC-Red: Malcolm Claire 8:15 NBC-Blue: Island Sercnaders NBC-Red: Good Morning Melodies 8:30 NBC-Blue: William Mceder NBC-Red: Home Songs 9:00 CBS: As You Like It NBC-Blue: Breakfast Club NBC-Red: Fields and Hall 9:30 CBS: Jack Berch 10:00 CBS: Pretty Kitty Kelly NBC-Blue: Mary Marlin NBC-Red: Mrs. Wiggs 10:13 CBS: Myrt and Marge NBC-Blue: Ma Perkins NBC-Red: Joiin's Other Wite 10:30 NBC-Blue: Pepper Youngs Family NBC-Red: Just Plain Bill 10:45 NBC-Blue: Kitchen Cavalcade NBC-Red: Today's Children 11:00 CBS: Heinz Magazine XBC-Blue: The O'Neills NT3C-Ked: David Harum II :I5 XBC-Blue: Personal Column NBC-Red: Backstage Wife II :30 CBS: Big Sister N'BC-Blue: Vic and Sade NBC-Red: How to Be Charming II :45 CBS: Aunt Jenny's Life Stories NBC-Blue: Edward MacHugh N'BC-Red: Hello Peggy 12:00 Noon CBS: Cheri: Three Notes JIBS: Journal of Living NBC-Red: Girl Alone 12:15 CBS; Edwin C. Hill XBC-Red: Mary Marlin 12:30 CBS: Romance of Helen Trent 12:45 CBS: Our Gal Sunday 1:00 CBS: Betty and Bob NBC-Blue: Love and Learn 1:15 CBS: Hymns: Betty Crocker NBC-Bed: Dan Harding's Wife 1:30 IBS: Arnold Grimm's Daughter N'BC-Red: Words and Music NBC-Blue: Farm and Home Hour 1:45 CBS: Hollywood in Person 2:00 CBS: Kathryn Cravens 2:15 CBS: Jack and Loretta 2:43 CBS: Ted Malone NBC-Red: Girl Interne 3:00 CBS: Manhattan Matinee MBS: Mollic of the Movies XBC-Red: Pepper Young's Family 3:15 XBC-Bed: Ma Perkins 3:30 „ ^. CBS: Current Questions N'BC-Red: Vic and Sade 3:45 „ ,, CBS: Concert Hall NBC-Red: The O'Neills 4:00 XBC-Blue: Club Matinee NBC-Bed. Lorenzo Jones 4*15 NBC-Red: Personal Column 4*45 NBC-Red: The Guiding Light S'OO . . ,,. CBS: Elsie Thompson XBC-Blue: Animal News Club 5:15 XBC-Red: While the City Sleeps 5:30 ..... X3C-Blue: Singing Lady NBC-Red: Don Winslow of the Navy R:45 CBS: Funny Things N'BC-Blue: Kidoodlers 6:00 XBC-Bed: Allen Prescott 6 :30 Press-Radio News CBS: Sports Resume 6:45 XBC-Blue: Lowell Thomas 7:00 CBS: Poetic Melodies NBC-Blue: Easy Aces N'BC-Red: Amos 'n' Andy 7:15 CBS: Song Time NBC-Bed: Uncle Ezra 7:30 iMBS: The Lone Ranger N'BC-Blue: Lum and Abner ^^tS , „ ^ CBS: Boake Carter 8:00 CBS: Cavalcade of America .NBC-Ked: One Man's Family 8:30 CBS: Ken Murray MBS: Tonic Time XBC-Red: Wayne King CBS: Frank Parker NBC-Red: Town Hall Tonight 9:30 CBS: Beauty Box Theatre 10:00 CBS: Gang Busters. Phillips Lord XBC-Blue: Healani of the South Seas NBC-Red: Your Hit Parade 10:30 NBC-Blue: Minstrel Show 10:45 XBC-Red; Alistair Cooke 11:00 Dance Music WEDNESDAY MOTTO OF THE DAY By FRANK PARKER Your boss probabSy wishes he were you. Highlights For Wednesday, Aug. 25 np HAT sports fan in your family's going to monopolize the radio tonight between 11:30 and 12:30, New York time. . . . He'll be listening to the Catholic Youth Milk Fund bouts. . . . Network, NBC~Blue. . . . These are fights as are fights. . . . Not championship stuff, like tomorrow's little argument between Joe Louis and Tommy Farr, but plenty of action and excitement. . . . This afternoon's Singing Lady story, on NBC-Blue, at 5:30: "The Swineherd," a fairy tale by Hans Christian Andersen, dramatized and set to music by Ireene Wicker, the Singing Lady herself, and her accompanist, Milton Rettenberg. . . . You and your children can listen to the Singing Lady only four times a week during the summer, you know. , . , That Friday afternoon broadcast will be resumed this fall. . . . Milton Rettenberg, who has an awful lot to do with the swell music the Singing Lady has on her program, is a native New Yorker. . . . Studied law at Columb'a University, and was admitted to the New York bar. . . . But he was bom under the wrong star to be a lawyer, . . . His birthday's January 27, the birthday of Jerome Kern and Wolfgang Amadeus Mozart, who had a little bit to do with music too. . . . The exKaiser of Germany was also born on January 27, but who cares? . , , Milton tried to practice law, but Paul Whiteman took him on tour with him, and the law lost a good musician. Mll+on Ret+enberg's responsible for much of the music on the Singing Lady's show. Highlights For Wednesday, Sept. 1 Aragon Ballroom patrons welcome Freddy Martin back — and so do listeners to MBS. ■pATRONS of the Aragon Ballroom ^ in Chicago are happy tonight — their favorite leader, Freddy Martin, is returning. . . . He's returning to you, too, if you'll tune in your local Mutual network station. . . . Freddy's a Clevelander. . . . Became an orphan when he was a baby, and was put in a foundling home in Springfield, where he first showed an aptitude for music. . . . Young and handsome, he makes feminine hearts flutter in time with their feet. . . . You'll recognize his program by the theme song. "Bye-LoBye Lullaby," which Radio Mirror published not so long ago. . . . Your highlights for the day: Jack Berch, who's on at 9:30 in the morning now, CBS; The Story of Mary Marlin, NBC Blue at 10:00; or NBC-Red at 12:15; Pepper Young's Family, NBC-Blue at 10:30 or NBC-Red at 3:00 P. M.; Edwin C. Hill's newscast, CBS at 12:15; the whole Gold Medal Hour on CBS between 1:00 and 2:00, for news, gossip, music and drama; Club Matinee on NBC-Blue at 4:00; Cavalcade of Music, CBS, at 8:00; Wayne King on NBC-Red at 8:30 (unless you don't feel romantic and would rather laugh — in that case you want Ken Murray, same time, CBS ) ; Town Hall Tonight, with Walter O'Keefe, NBCRed at 9:00. . . . After all, Fred Allen has decided to ^etum to the air, and for the Town Hall sponsors again too. .... He'll be back in the fall. . . . Maybe broadcasting from Hollywood. Highlights For Wednesday, Sept. 8 HA'VE you been missing the Personal Column of the Air?. . . . Bette. not, because you can't tell when you're going to hear something of vital importance to you on it. Time: 11:15 A.M. on NBC-Blue, 4:15 P.M. on NBC-Red. . . . Only radio could devise a program like this — it's a mixture of drama, comedy, lecture, and newspaper agony column. . . . Original idea of the show was concocted by Octavus Roy Cohen, who's better known for his humorous stories about colored people. . . . He turned the idea over to his wife. Inez Lopez, who prepares the program and acts as narrator on it. . . . She and Cohen live in an apartment in New York's East Fifties, work in adjoining rooms. . . . They keep very regular hours, sitting down at their desks at eight-thirty every morning. . . . Inez keeps three secretaries to help her open mail from listeners and pick out good items for the air. . . . Has helped, with this program, to reunite many long lost relatives and sweethearts. . . . Inez is small, dark haired, fair skinned, and has an authentic Southern drawl — authentic because her birthplace is Birmingham, Ala. . . . Leave the radio on the same station after you've listened to the morning session of Personal Column, and you'll visit again with radio's bestloved threesome — Vic, Sade and Rush. . . . And after them, still on the same station, Edward MacHugh, the Gospel Singer, singing your favorite hymns. Personal Column of the Air has Inez Lopez as its narrator and leading light. Highlights For Wednesday, Sept 15 and 22 "%*• ^ Erik Rolf, announcer and actor on CBS' Gang Busters tonight and every Wednesday. September 15: Wednesday night. . . . the night an awful lot of people stay home so they won't miss Gang Busters. Phil Lord's brain child is going strong in its second consecutive year, and has even been sold to the movies. . . . Buyer was Metro-GoldwjTi-Mayer, and Gang Busters is the first radio show ever to be bought by Hollywood for a full-length picture. . . . Another "Wednesday-night show, One Man's Family, started to turn itself into a picture, but never got farther than the negotiation stage. . . . Phil's to supervise the scenario and production of the movie, but won't appear in it. . . . One of the actors you'll hear tonight on Gang Busters is Erik Rolf. . . . Nickname, "Jumbo," because he's been putting on weight the last few months. . . . Real name. Rolfe Ylvassaker, but just read it quietly, don't try to pronounce it. . . . Excellent radio actor, but always nervous at the mike: jerks his arms around and when finished with a commercial announcement (he's the announcer as well as an actor in Gang Busters) he makes a whirling motion with his hand across the mike. . . . Alwa>*s wears doublebreasted suits. . . . Hobby is fishing, particularly in the Minnesota woods. September 22: Tonight's first: A program sponsored by Standard Brands on the NBC-Blue network at nine o'clock. . . . Who and what it would be hadn't been decided when your Almanac went to press. 47