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All time is Eastern Daylight Saving 8:00 A. M.
KBC-Blue: Morning Devotions
NBC-Red: Malcolm Cla:re 8:15
XBC-Rlue: Dick Leibert
NBC-Red: Good Morning Melodies 8:30
NBC-Red: Moments Musical 9:00
CBS: Music in the Air
NBC-Blue: Breal(fast Club
NBC-Red: Fields and Hall 9:30
MBS; Journal of Living 10:00
CBS: Pretty Kitty Kellv
NBC-Blue: Mary Marlin
NBC-Red: Mrs. Wiggs 10-15
CBS: Myrt and Marge
NBC-Blue: Ma Perkins
NBC-Red: John's Other Wife 10:30 ^ .,
NBC-Blue: Pecer Yoiiin s Family
NBC-Red: Just Plain Bill 10-45 , J
NBC-Blue: Kitchen Cav 'sde
NBC-Red: Today's Children 11:00
CBS: Mary Lee Tpylor
NBC-Blue: The O'Neills
NBC-Red: David Harum 11:15
CBS: Heinz Magazine
NBC-Blue: Personal Column
NBC-Red: Backstage Wife 11:30
CBS: Big Sister
NBC-Blue: Vic and Bade
1 1 *45
CBS: Aunt Jenny's Life Stories
NBC-Blue: Edward MacHugn
NBC-Red: Allen Prescott 12:00 Noon
CBS: Merrymakers
NBC-Red: Girl Alone 12:15 P. M.
CBS: Edwin C. Hill
NBC-Red: Mary Marlin 12:30 , ^ ^
CBS: Romance of Helen Trent
12:45 CBS: Our Gal Sunday
CBS: Betty and Bob NBC-Blue: Love and Learn
CBS: Hymns: Betty Crocker NBC-Red: Dan Harding s Wife
I -30 CBS: Arnold Grimm's Daughter NBC-Blue; Farm and Home Hour NBC-Bed; Words and Music
•=''5 . . „
CBS; Hollywood in Person
2'I5
CBS: Jack and Loretta 2:45
CBS; Ted Malone
3:00 CBS: Theater Matinee MBS: Mollie of the Movies NBC-Blue: NBC Light Opera NBC-Red: Pepper Young's Family
3:15 NBC-Red: Ma Perkins
3 '30
NBC-Red; Vio and Sade
3:45
isBC-Bed: The O'Neills
4:00
CBS: Howells and Wright NBC-Blue: Club Matinee NBC-Red: Lorenzo Jones
4:15 CBS; Novelteers NBC-Red: Personal Column
4:45 NBC-Red: The Guiding Light
5:15
NBC-Red: Turn Back the Clock 5:30
CBS: Elsie Thompson
NBC-Blue: Singing Lady
NBC-Red; Don Winslow ot the Navy 6:30
Press-Radio News 6:35
CBS: Sports Resume 6:45
CBS; George Hall's Orch.
NBC-Blue; Lowell Thomas 7:00
CBS: Poetic Melodies
NBC-Blue: Easy Aces
NBC-Red: Amos 'n' Andy 7:15
CBS: Song Time
NBC-Bed: Vocal Varieties 7:30
CBS; Elmer Davis
NBC-Blue: Lum and Abner 7:45
MBS: Pleasant Valley Frolics
NBC-Blue; Cabin in the Cotton 8:00
CBS; Concert Orchestra
NBC-Red: Rudy Vallee 8:00
CBS: Major Bowes Amateurs
MBS: Gabriel Heatter
NBC-Red: Show Boat 9:30
MBS: Melody Treasure Hunt
NBC-Blue: Helen Traubel 10:00
CBS: Floyd Gibbons
NBC-Red: Kraft Music Hall 10:30
CB3: March of Time 11:05
CBS; Dance Music
NBC-Blue: Dance Music
NBC-Red: John B. Kennedy 11:15
Dance Mude
THURSDAY
MOTTO OF THE DAY By FLOYD GIBBONS
Salesmanship is education, not argument.
Highlights For Thursday, Aug. 26
/"^ OING to the fight tonight? Lots of ^'^ people will be, so you'd better
come along. . . . Place: Yankee Stadium. Fighters, Joe Louis, world's heavyweight champion, and Tomzny Farr, British Isles heavyweight champion. . . . NBC has cornered the exclusive broadcasting rights for the carnages—all for your pleasure. . . . Smart money is backing the Brown Bomber, but of course smart money has been made to look silly, where prize fights ■j'ere concerned, before now. ... So don't bet your week's salary and then blame your Almanac if you lose it and your shirt too. . . . The music makers are switching places. . . . Leo Reisman, back from a summer at the Paris Exposition, returns tonight to his old
haunt, the Waldorf-Astoria Hotel, replacing Guy Lombardo. . . . CBS is the officiating network. . . . Guy starts a week's engagement at the Steel Pier, with NBC bringing you the tinkle of his music. . . . Other highlights for the evening, in case you don't go for either fighting or dancing: Major Bowes, who astounds all critics by continuing to present good shows long after the novelty-value of amateur hours has waned — CBS, 9:00; Floyd Gibbons' True Adventures, also on CBS, at 10:00. . . . Did you know you had an adventure in that dull life of yours? Floyd says everybody has had at least one amazing and thrilling adventure. Today's Singing Lady show: The Story of Franz Hals, the Dutch painter.
Smart money is going on Joe Louis to win -tonight's championship Louis-Farr bout.
Highlights For Thursday, Sept. 2
Hattie McDaniel, the Mammy of Shov^ Boat, is an old movie favorite of everybody's.
'TpHE summer's tennis season is near-'■ ing its close, but today brings the first of a big series of matches just the same — the National Singles championship matches at Forest Hills, N. Y. CBS is the only network that has the right to broadcast these, and it's pretty happy about it. . . . It's not likely that NBC will be able to put a man with a microphone anywhere within sight of the Forest Hills Stadium, because it's well protected from unauthorized eyes. . . . Matches last from today through September 11. . . . Mr. Husing, naturally, does the describing, because Mr. Husing wouldn't miss a tennis match if he had to be carried to it. . . . Favorite of the fans this year is Donald Budge, young California net
star . . . and also the lion of the hour because almost single-handed he recently "won the Davis Cup for America. . . . Gene Mako and Bitsy Grant will be on hand too. . . . Tonight's Gus Arnheim's opening at the Claridge Hotel in Memphis, Tenn. . . . NBC facilities to your easy-chair. . . . Are you growing to love Show Boat's Mammy, on NBCRed at 9:00? . . . Lots of people are, including the sponsors. ... In real life she's Hattie McDaniel and she has stolen more movies from high-priced stars than the stars like to think about. . . . The latest is "Nothing Sacred," with Charles (Cap'n Henry) Winninger, Carole Lombard, and Fredric March. . . . Hattie was first colored girl to sing on the air.
Highlights For Thursday, Sept. 9
THEY'RE calling out the reserves tonight in Dallas, because Benny Goodman's starting to swing it there, at the Texas Exposition. . . . NBC is the network for you to tune in if you want to swing along with him. . . . For less energetic entertainment, there's The O'Neills, today and every day except Saturday and Sunday, on NBC-Blue at 11:00 A.M. and NBCRed at 3:45 P. M. . . . A main asset of The O'Neills is stately, white-haired Kate McComb, who plays the beloved Irish Mrs. O'Neill. . . . Winters, she also plays Hattie Dickey in the Snow Village Sketches— they're off the air now, but your Almanac knows a lot of people who are hoping they'll be back soon. . . . Mrs. McComb was born in
San Francisco. . . . Began her dramatic career at the age of six, when she recited "This Little Pig Went to Market" in French. . . . Was once a contralto soloist in a church choir, followed this with concert work in stock and Gilbert and Sullivan operettas. . . . Interrupted her career to get married, but resumed it ten years ago to make her first appearance on Broadway. . . . Speaking of operetta, addicts of that form of music won't want to miss the NBC Light Opera hour, this afternoon at 3:00 on NBC-Blue. . . . For your nightcap: the March of Time on CBS at 10:30 — after which, before you go to bed, set your radio for the nearest NBC-Blue station, for the Morning Devotions at 8:00 tomorrow morning.
Kate McComb's interpretation of lovable Mrs. O'Neill is one of radio's classics.
Highlights For Thursday, Sept. 16 and 23
Style and beauty expert Louise Roberts comes to you on CBS' Hollywood in Person.
September 16: Have you got around yet to discovering that there's a new and fascinating feature on the GoW Medal Hour, on CBS at 1:4S P. M., E. D. S. T.? It's called Hollywood in Person, features Captain Bob Baker and Louise Roberts. . . . Ladies first, so your Almanac will tell you about Louise today and Captain Bob tomorrow. . . . Louise, the beauty expert of the show, was one of the nation's first newspaper radio columnists seven years ago. . . . Wrote for the Houston, Texas, Chronicle. . . . Also gave the first outside-of-New-York broadcast from an airplane when she described the national balloon races at Houston. . . . Later gave women's programs in Chicago. ... Is the daugh
ter of an army officer and was bom in Colon, Panama. . . . Descended from Thomas Nelson Page, novelist. ... Is tiny, just five feet one-half inch tall, and has brown eyes and black hair.
September 23: It's the last day of the Legion Convention in New York, and once more the networks are on the job. ... If you've listened in faithfully for the last three days, you ought to know as much about the convention as your home town delegation to it. . . . Maybe more. . . . Because you know how big cities and being away from home are likely to affect the boys. . . . Now it's time for Your Almanac's monthly parting admonition: tomorrow's the day the November issue of Radio Mirror goes on sale.
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