Yearbook of radio and television (1960)

Record Details:

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WORLD of difference Take a closer look and you'll notice the difference in World's radio promotion and program service. The commercial features — seemingly custom-made for advertisers and brim-full of sell — but with a flair and finesse that sets them apart and insures productivity. The programming and station service features . . . distinctive, imaginative, complete — to give stations real individuality in their markets. It all adds up to a World of difference in showmanship and salesmanship . . . meaning more sales and higher ratings forANYstation. Can we showyou how our"radio station in 350 records" can work wonders for you? PRODUCT-SERVICE JINGLES SINGING, SELLING, SENTENCES STATION IDENTIFICATIONS NEW ARTISTS SPECIAL HOLIDAY PROGRAMMING PUBLIC SERVICE NEWS, TIME, WEATHER 0>i^'^'^A/^ ^^SMAt^^ RADIO PROMOTIO & PROGRAM SERVIC CALL, WRITE, OR WIRE