The radio annual (1960)

Page scan 00039 from The radio annual

Record Details:

Title:
The radio annual
Date:
1960
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1960)
Leaf #:
00039
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

STATISTICAL FACTS & FIGURES t INDUSTRY HIGHLIGHTS The Radio-TV industry's total revenue for 1958 was $1,553.1 million Combined Radio-TV income (before tax) 2.5% below '57 was $209.2 million Nationwide network Radio-TV revenue for 1958 $581.2 million Network Radio-TV income for 1958 $72.1 million Radio revenues for 1958 (up 1.0% ) $523.1 million Radio profits for 1958 (31.7% below) $37.3 million Total revenues of radio nets (4 national, 3 regular) $69.4 million Combined revenues 3,267 other indie AM, FM stations $453.7 million Profits of the above group (25.1 below 1957) . $40.9 million Time sales for 7 nets and 3,197 AM stations (8.0% below) $46.5 million Sale of radio time to national spot advertisers (1.4% below) $171.9 million Radio time sales to local advertisers (2.0% above) $323.2 million Of 3,197 AM stations, 1,106 or 34.6% reported loss from operation in 1958 Of 3,066 AM stations operating for full 1958 profitable operations were reported by 2,053 with the median profit being $16,000 Total TV revenues for 1958 (up 9.2%) $1,030.0 million Derived from sales of time, representing 77% $791.7 million Derived from sale of talent, programs material, 23% $238.3 million Total TV time sales (before commission to agency and reps) $951.0 million Derived from sale of network time to national advertisers, 44% . . $424.5 million Derived from non-network time sales, 36.3% $345.2 million Derived from time sales to local advertisers, 19.1% $181.3 million Total 1958 TV broadcast expense (up 9.6%) $858.1 million Total TV broadcast income (before tax) up 7.4% $171.9 million Revenues of 3 TV nets and their 19 o & o stations, up 10.4% $516.7 million ^ Total revenue of 401 post-freeze TV stations for 1958, up 24% $249.7 million VHF— 322 stations, up 19.4% $223.6 million UHF— 79 stations $26.1 million FM stations revenue for 1958 of 93 indie FM stations $2.5 million Expenses for the above group totaled $3.2 million, a loss of $0.7 million {Continued on Page 35) 33