The radio annual (1960)

Page scan 00063 from The radio annual

Record Details:

Title:
The radio annual
Date:
1960
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1960)
Leaf #:
00063
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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NATIONAL SPOT RADIO TIME SALES FOR 1958-1959 1958t First Quarter $ 43,368,000 Second Quarter 43,067,000 Third Quarter 39,450,000 Fourth Quarter 46,054,000 t Official FCC Figrures t Estimated SRA Fig-ui 1959$ $ 40,655,000 46,808,000 43,827,000 45,492,000 Total $171,939,000 $176,782,000 Per Cent Change (6.3) 8.7 11.1 (1.2) 2.8 BROADCAST EXPENSE OF AM NETWORKS and 3,197 STATIONS 1958 Networks and Their Owned and Other Type of Expense Operated Stations Stations Total Number of Networks 7 — 7 Number of Stations 23 3,174 3,197 ($ Thousands) Technical $ 9,011 $ 57,637 $ 66,648 Program 40,720 123,590 164,310 Selling 10,245 76,179 86,424 General and Administrative 13,013 152,212 165,225 Total Broadcast Expense $72,989 $409,618 $482,607 * Includes 4 nationwide networks and 3 reg"ional networks and their 23 owned and operated stations. SOURCE: FCC 57