The radio annual (1960)

Page scan 00067 from The radio annual

Record Details:

Title:
The radio annual
Date:
1960
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1960)
Leaf #:
00067
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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: Causes of Business Failures in U. S. Advertising Agencies During 1959 Underlying Causes Number Per Cent Lack of Experience in Line 3 7.5 Lack of Managerial Experience 9 22.5 Unbalanced Experience 5 12.5 Incompetencef 23 57.5 Totals 40 100.0 Ajjparent Causes Evidence by inability to avoid conditions which resulted in : Inadequate Sales • • 17 Receivable Difficulties 10 Competitive Weakness 16 Others 3 42.5 25.0 40.0 7.5 t Experience not well rounded in sales, finance, purchasing and production on the part of an individual in case of a proprietorship, or of two or more partners or officers constituting a manag-ement unit. FAILURES OF ADVERTISING AGENaES-1946-1959