The radio annual (1960)

Record Details:

Title:
The radio annual
Date:
1960
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1960)
Leaf #:
00071
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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NETWORK BRAND ADVERTISERS Estimated Expenditures By Quarters 1959 FOURTH QUARTER Anacin Tablets $3,745,996 Dristan 2,398,934 Winston Cigarettes 1,880,345 Ford Passenger Cars 1,697,611 Gillette Razors & Blades 1,464,303 Tide 1,405,631 Chevrolet Passenger Cars 1,396,734 Kent Cigarettes 1,363,967 Life Cigarettes 1,348,333 Colgate Dental Cream 1,334,459 Bufferin 1,384,368 Bayer Aspirin Tablets 1,283,333 Plymouth Passenger Cars . 1,356,666 14. L & M Filter Tip Cigarettes 1,353,750 15. Gleem Toothpaste 1,316,760 16. Phillies Cigars 1,185,410 17. Salem Cigarettes 1,170,444 18. Alka Seltzer 1,135,531 19. Dart Passenger Cars 1,044,523 30. Geritol 997,477 31. PhiUips Milk of Magnesia 973,933 33. Polaroid Land Camera 971,033 33. Lux Liquid Detergent 951,810 34. Parliament Cigarettes 944,063 25. Oldsmobile Passenger Cars 939,705 THIRD QUARTER 1. Kent Cigarettes $2, 3. Anacin Tablets 2, 3. Dristan 1, 4. Winston Cigarettes 1, 5. Phillies Cigars 1; 6. Ford Passenger Cars 1, 7. Tide 1, 8. Viceroy Cigarettes 1: 9. Colgate Regular & Aerosol Dental Cream 1, 10. Camel Cigarettes 1 11. Dodge Passenger Cars 1 12. Salem Cigarettes 1 13. Gleem Regular & Aerosol Toothpaste 1 664,817 284,856 873,039 592,989 566,363 507,142 467,636 446,730 444,071 414,256 348,685 262,270 ,253,822 14. Bufferin 1 15. Chevrolet Passenger Cars 1 16. L & M Filter Tip Cigarettes 1 17. Texaco, Inc. General Promotion. . . 1 18. Gillette Razors & Blades 1 19. Bayer Aspirin Tablets 1 20. Alka Seltzer 1 21. Mr. Clean All Purpose Clear.?:-. . . . 1 22. Handy Andy Liquid Household Cleaner 23. Prudential Insurance . 24. Geritol 25. Chesterfield Cigarettes 245,857 311,996 148,093 130,496 083,648 081,035 075,464 008,790 993,331 975,156 894,130 887,356 Anacin Tablets $2, Chevrolet Passenger Cars 2. Tide . 1, Kent Cigarettes 1, Ford Passenger Cars 1, Colgate Regular & Aerosol Dental Cream 1, Gleem Regular & Aerosol Toothpaste 1, Phillies Cigars 1, Camel Cigarettes 1, Dristan 1, Winston Cigarettes 1, Bayer Aspirin Tablets 1, SECOND QUARTER 415,775 13. L & M Filter Tip Cigarettes 1,324,438 126,684 14. Bufferin 1,272,085 925,987 15. Dodge Passenger Cars 1,267,994 873,261 16. Handy Andy Liquid 834,566 Household Cleaner 1,242,026 17. Viceroy Cigarettes 1,234,975 768,131 18. Chesterfield Cigarettes 1,100,463 19. Salem Cigarettes 1,028,861 660,063 20. Crest Tooth Paste 1,018,087 565,090 21. Pall Mall Cigarettes 1,011,582 556,717 22. Beech Nut Gum 1.002,310 405,137 23. Bulova Watches 997,385 371,823 24. AUca Seltzer 968.578 332,009 25. Prudential Insurance 963,418 FIRST QUARTER I. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 13. 13. Anacin Tablets ^2., Chevrolet Passenger Cars 1, Tide 1 Viceroy Cigarettes 1, Bayer Aspirin Tablets 1 Ford Passenger Cars 1, Bufferin 1 Phillies Cigars 1 Dristan 1, Kent Cigarettes 1, Camel Cigarettes 1, L & M Filter Tip Cigarettes 1, Colgate Regular & Aerosol Dental Cream 1 491,915 967,622 913,250 728,378 683,923 627,009 586,975 661,658 543,917 430,690 408,066 368,694 ,864,877 LNA-BAR: Gross Time Costs Only Released by TVB: Compiled by: LNA-BAR 14. Winston Cigarettes 1,349,886 15. Pall Mall Cigarettes 1,337,302 16. Gleem Regular & Aerosol Toothpaste 1,288,689 17. Old Gold Cigarettes 1,343,636 18. Chesterfield Cigarettes 1,317,671 19. Dodge Passenger Cars 1,178,894 30. Salem Cigarettes 1,173,416 31. Geritol 1 ,089,984 33. Plymouth Passenger Cars 1,079,679 33. Beech Nut Gum 964,000 24. PhlUIps' MiUc of Magnesia 959,219 25. Prudential Insurance 948,404 65