Yearbook of radio and television (1960)

Record Details:

Title:
Yearbook of radio and television
Date:
1960
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1960)
Leaf #:
000117
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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700 NATIONAL & REGIONAL TV SPOT ADVERTISERS —Est. Expenditure For 4th Quarter 7959— 10. n. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 36. 36. Estimated Advertiser Expenditure Procter & Gamble Co $12,035,400 Aden Chemical Co 4,424,200 General Foods Corp 3,592,200 Bristol-Myers Co 3,536,600 Colgate-Palmolive Co 3,266,300 American Home Products Corp.. 3,207,800 Brown & Williamson Tobacco Co 3,007,200 Continental Baking Co 2,933,500 Lever Brothers Co 2,742,100 International Latex Corp 2,687,600 Miles Laboratories, Inc 2,267,900 Warner-Lambert Pharmaceutical Co 2,100,800 Vick Chemical Co 1,966,500 Pillsbury Co 1,794,300 Standard Brands, Inc 1,517,900 Kellogg Company 1,404,800 Robert Hall Clothes, Inc 1,346,300 Nestle Co., Inc 1,337,700 American Tobacco Co 1,332,000 Liggett & Myers Tobacco Co.. . 1,393,900 Wesson Oil & Snow Drift 1,062,400 Sterling Drug, Inc 1,061,500 William Wrigley Jr. Co 1,047,200 Avon Products, Inc 1,039,500 J. A. Folger & Co 1,026,900 Ford Motor Co. /Dealers 999,700 Coca-Cola Co. /Bottlers 991,900 Plough, Inc 916,300 Max Factor & Co 908,000 Wander Co 874,700 Corn Products Co 837,000 Quaker Oats Co 828,300 P. Lorillard & Co 826,100 Revlon Inc 806,000 Schick, Inc 802,100 Anheuser-Busch, Inc 767,200 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. Estimated Advertiser Expenditure E. & J. Gallo Winery 732,100 General Motors Corp 724,000 Philip Morris, Inc 719,100 Pepsi Cola Co./Bottlers 714,000 Carter Products, Inc 711.100 B. J. Reynolds Tobacco Co 695,100 National Biscuit Co 690,900 General Toy Co 688,500 Consolidated Cigar Corp 687,000 Andrew Jergens Co 683,600 General Motors Corp. /Dealers . . 668,000 Lanolin Plus, Inc 667,500 North American Philips Co., Inc. 630,600 Helene Curtis Industries 621,400 Heublein, Inc 614,800 Norwich Pharmacal Co., Inc. . . . 610,200 General Mills, Inc 610,100 Minute Maid Corp 603,200 Texize Chemical Co. 586,500 Carling Brewing Co., Inc 580,500 Pabst Brewing Co 575,700 Shell Oil Co 568,000 Drug Research Corp 547,600 Ralston-Purina Co 544,000 Maybelline Co 543,100 Helena Rubinstein, Inc 631,700 Jos. E. Schlitz Brewing Co 528,000 American Chicle Co 522,600 Gillette Co 613,700 U. S. Borax & Chemical Corp.. . 511,100 Chesebrough-Ponds, Inc 604,500 B. T. Babbitt Co., Inc 499,800 Falstaff Brewing Corp 496,100 Tea Council of U.S.A 493,100 Fels & Co 491 ,800 Parker Pen Co 484,000 (Continued on Page 113) 111