Yearbook of radio and television (1960)
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=C:=Q:ifca=i?^ifca=e=iw^^ 320 NETWORK TV ADVERTISERS
Rank
199.
139.
279.
299.
300.
306.
260.
50.
23.
45. 303. 123.
21. 120. 152.
47. 140. 291. 248. 172. 2. 201. 160. 131.
14. 246. 207. 176.
11. 124. 146. 271. 145. 204.
80. 184.
71. 109. 157. 256. 269.
84.
99. 301.
22. 114. 147. 235. 119. 214.
79.
20. 181.
24. 177. 180.
161. 206. 229.
81. 294. 220.
83. 243. 170. 208. 312. 307.
60. 141.
15. 179.
18. 117.
39. 287.
70.
73.
138.
237.
1.
44.
91. 308.
(Continued from Page 739) Advertiser Insurance Co. of No. America. . .
International Parts Corp
International Shoe Co
Jackson & Perkins Co
Jaymar-Ruby, Inc
Johns-aianville Corp
Johnson, Howard, D., Co
Johnson & Johnson
Johnson, S. C, & Son, Inc
Kaiser Industries Corp
Karoff, Inc
Kayser-Roth Corp
Kellogg Co
Kemper, James, S., & Co
Kendall Co
Kimberly-Clark Corp
Kleinert, I. B., Rubber Co
Knapp-Monarch Co
LauTin Parfums, Inc
Leeming, Thomas, & Co., Inc. . . .
Lever Brothers Co
Lewis Howe Co
Libbey-Owens-Ford Glass Co
Libby, McNeil & Libby
Liggett & Myers Tob. Co
Lincoln Nat'l. Life Ins. Co
Lionel Corp
Longrines-Wittnauer Watch Co., Inc.
LoriUard, P., Co
Ludens, Inc
M & R Dietetic Labs, Inc
Alagnus Organ Corp
Manhattan Shirt Co
Maremont Automotive Prods. Inc.
Mars, Inc
Marx, Louis & Co
Massey, Ferguson, Ltd
Mattel, Inc
MaybeUine Co
McGraw-Edison Co
McGregor-Doniger, Inc.
Mennen Co
Mentholatum Co
Merriam G. & Co
MUes Laboratories, Inc
sillier Brewing Co
Minnesota Mining & Mfg. Co. . . .
Minute Maid Corp
Mogen David Wine Corp
Monsanto Chemical Co
Mut. Ben. Health & Ace. Ass'n.
National Biscmt Co
National Brewing Co
National Dairy Prods. Corp
National Grape Coop Ass'n., Inc. National Presto Industries, Inc.. .
Nestle Co., Inc
Niagara Therapy Mfg. Corp
North American Philips Co., Inc. North American Van Lines, Inc.. .
Northam Warren Corp
Noxzema Chemicals Co
Ohio Oil Co
Old London Foods, Inc
Olin Mathieson Chem. Corp
Oster, John, Mfg. Co
Outboard Marine Corp
Palm Beach Co
Paper Novelty Mfg. Co
Paramount Pictures Corp
Pet Milk Co
Peter Paul, Inc
Pharmaceuticals, Inc
Philco Corp
Philip Morris, Inc
PhillipsVan Heusen Corp
Pillsbury Co
Pioneer Industries, Inc
Pittsburgh Plate Glass Co
Polaroid Corp
Polk Miller Products Corp
Pond, A. H., Co., Inc
Proctor & Gamble Co
Prudential Ins. Co. of America. .
Purex Corp., Ltd
Puritron Corp
Est
Expend.
180,272
526,074
35,510
23,950
22,300
19,440
54,624
3,001,115
7,125,705
3,672,894
20,821
645,821
7,454,261
676,331
452,072
3,291,632
511,742
27,488
72,108
330.445
32,734,955
179,070
415,870
585,063
11,591,507
73,176
159,353
325,236
12,825,558
634,290
482,483
45,552
487,504
170,294
1,616,994
249,845
1,789,730
801,740
433,734
57,930
48,138
1,500,051
1,166,418
21,332
7,420,515
752,840
466,730
101,531
694,230
134,491
1,622,120
7,599,142
298,481
6,395,377
321,940
306,296
1,980,761
189,938
401,352
169,220
180,750
1,599,594
26,111
123,820
1,549,932
80,970
332,542
151,818
12,990
18,738
2,327,620
510,582
10,658,987
306,348
8,595,078
723,512
4,222,514
29,029
1,871,109
1,716,474
544,686
99,560
50,293,552
3,776,169
1,313,718
16,084
Rank Advertiser
54. Quaker Oats Co
43. Radio Corp. of America
289. Rainbow Crafts, Inc
38. Ralston Purina Co
171. Realemon-Puritan Co
185. Reardon Co
251. Reddi-Wip, Inc
234. Remco Industries, Inc
86. Renault, Inc
40. Revlon, Inc
127. Rexall Drug & Chemical Co
49. Reynolds Metals Co
7. Reynolds, R. J., Tob. Co
75. Ritchie, Harold F., Inc
250. Rock of Ages Corp
135. Sandura Co., Inc
292. Savings & Loan Found., Inc
213. Schenley Industries, Inc .
76. Schick, Inc
88. Schlitz, Joseph, Brewing Co
317. Schonbrunn, S. A. & Co., Inc. . . .
41. Scott Paper Co
68. Sears, Roebuck & Co
87. Seven-Up Co
221. Shaefer, W. A., Pen Co
298. Shakespeare Co
205. Shattuck, Frank G., Co
226. Shell Oil Co
118. Shulton, Inc
302. Siegel, Henry I., Co
217. Sinclair Oil Corp
63. Singer Manufactuiing Co
257. Smith, Kline & French Labs
100. Socony Mobil Oil Co., Inc
316. South Penn Oil Co
106. Speidel Corp
58. Sperry Rand Corp
137. Staley, A. E., Mfg. Co
25. Standard Brands, Inc
314. Standard Oil Co. of Calif
158. Standard Oil Co. of Indiana
108. Standard Oil Co. of N. J
320. Standard OU Co. of Ohio
309. Stanley-Warner Corp
134. State Farm Mut. Auto. Ins. Co
9. Sterling Drug, Inc
216. Sterling Silversmiths' Guild of A.
189. Stems Nurseries, Inc
169. Stokely-Van Camp, Inc
247. Stroh Brewery Co
264. Stracto Manufacturing Co
133. Studebaker-Packard Corp
65. Sunbeam Corp
95. Sunshine Biscuits, Inc
67. Sweets Co. of America Inc
61. Swift & Co
245. Syntex Chemical Co., Inc
26. Texaco, Inc
318. Time, Inc
252. Travelers Insurance Co
178. U.S. Brewers Foundation, Inc. . . .
48. U.S. Steel Corp
115. U.S. Time Corp
105. Union Carbide Corp
240. Union Oil Co. of CaUf
285. United Air Lines, Inc
113. Van Camp Sea Food Co., Inc. . . .
93. Vick Chemical Co
192. Vitamin Sales Co
319. Volkswagenwerk, G.M.B.H
258. Wagner, E. R. Mfg. Co
266. Wander Co
227. Ward Baking Co
59. Warner Lambert Pharm, Co
310. Washington, State of
225. Watchmakers of Switzerland . . . .
288. Weather Proof Co
228. Wembley, Inc
31. Westinghouse Electric Corp
191. Whitman, Stephen F. & Son, Inc.
182. Williamson Dickie Mfg. Co
267. Wyler & Co
210. Young, W. F., Inc
Est. Expend.
2,810.056
3,841,836
28,000
4,414,520
331,547
245,600
66,244
103,276
1,431,689
4,216,914
604,750
3,018,540
16,123,827
1,684,020
70,569
551,814
27,464
136,379
1,649,417
1,410,407
6,375
4,100,596
1,964,691
1,419,930
119,960
24,263
170,233
112,185
699,514
21,080
127,050
2,114,355
55,625
1,139,832
6,893
898,870
2,427,951
545,615
6,254,610
7,500
424,573
839,069
3,118
14,570
562,429
12,975,463
131,182
225,658
333,086
72,566
52,280
568,524
2,050,161
1,223,966
1,969,350
2,301,794
73,588
6,198,830
5,261
65,750
311,325
3,225,820
745,500
941,291
85,199
30,156
767,704
1,272,741
210,655
4,632
55.615
52,000
111,470
2,362,794
14,388
113,085
28,157
110,964
5,166,205
212,409
292,640
52,000
146,999
Score: LNA-BAR: Gross time costs released b.v TV-B.
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