Yearbook of radio and television (1960)

Record Details:

Title:
Yearbook of radio and television
Date:
1960
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1960)
Leaf #:
000779
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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TV INDUSTRY FINANCIAL REVENUES-INCOME AND EXPENSES FOR 7958 TV Broadcast Revenues, Expenses and Income, 1958 3 Networks and Their 19 Totals Owned and Networks Operated TV Jf95 Other and 51Jf TV Stations TV Stations Stations Items (Millions) (Millions) (Millions) Broadcast Revenues Revenues from the sale of time: Total network time sales $306.7 $117.8 $424.5 Non-network time sales to : National and regional advertisers $ 73.5 $271.7 $345.2 Local advertisers 24.6 156.7 181.3 Total non-network time sales $ 98.1 $428.4 $526.5 Total time sales $404.8 $546.2 $951.0 Deduct — Commissions to agencies, representatives, etc 83.4* 75.9 159.3 Net Time Sales $321.4 $470.3 $791.7 Revenues from incidental broadcast activities : Talent $161.8 $ 10.4 $172.2 Sundry broadcast revenues 33.5 32.6 66.1 Total incidental broadcast activities.. $195.3 $43.0 $238.3 Total broadcast revenues $516.7 $513.3 $1,030.0 Broadcast Expenses Total broadcast expenses of networks and stations $439.7 $418.4 $858.1 Broadcast Income (before Federal Income Tax) Broadcast income before Federal income tax $ 77.0 $ 94.9 $171.9 • Of this amount $64.6 million is applicable to the total sales of network time. Source: FCC. 745