Yearbook of radio and television (1960)

Record Details:

Title:
Yearbook of radio and television
Date:
1960
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1960)
Leaf #:
000805
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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rose.. ...is not arose... 96% of all television homes today fall within the color coverage area. More than 300 stations in the United States have the facilities to carry network color. At NBC alone, total hours of color programming' have increased more than tenfold in the past six years ; over 450 hours scheduled in the first six months of 1960. Owners of color sets tend to be higher in income, better educated, more influential. The proof is all around us. Proof that color — an integral part of living — is an integral part of living television. Proof that your advertising future is in color. NBC TELEVISION NETWORK rose... ..unless it's in color