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UK TV FILM PROBLEM
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selling for film and TV for the parent Griffiths, and ATV's is Elkin Kaufman, the Lew and Leslie Grade trained executive, who has done a big selling job for both ATV and ITC. In an effort to develop both the buying and the selling side of its operations, the BBC set up its TV promotions department headed by Ronald Waldman, former business executive for the corporation.
So far the BBC's policy, with the exception of the recent NTA deal for the series "The Third Man," is to stick to taped shows or telerecordings. A system which the corporation claims to have developed to a far greater peak of efficiency and clarity than anyone else. While no demonstrations have been given to the press showing the distinctive quali
ties of BBC recordings, it is generally assumed that one factor in its favor is the time, care and additional personnel employed to carry out the operations.
Among the other Contractors, only AR appears to have any interest in the development of telerecordings as opposed to tape. Paul Adorian, managing director of the company believes that there are great possibilities for longer life and better standards to be gained from telerecording, although his company produces a great many taped shows. ATV will not touch recordings, will neither buy them nor sell them. Granada seems to prefer video tape, as do such progressive Contractors like Television for Wales and the West Country and Southern Television.
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