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COMMERCIAL AM PROGRAMS
Readers Digest Assn. (Book club)
Ad Agency — J. Walter Thompson
Renault Inc.
Ad Agency— Kudner
Scott Paper Co. (Cut-rite Wax Paper)
Ad Agency — J. Walter Thompson
Sylvania Co. (Sylvania products)
Ad Agency — Kudner
Time Inc. (Life Magazine & Sports Illustrated)
Ad Agency — Young & Rubicam
Tyrex Inc. (Tyrex Viscose Tire Cord)
Ad Agency— McCann-Erickson
Vick Chemical Co. (Cold remedies)
Ad Agency— Morse International
Warner-Lambert— Anahist Div. (Anahist)
Ad Agency — Ted Bates
Yardley of London (Men's toiletries)
Ad Agency— N. W. Ayer
Nightline (NBC)
Advertiser and Product:
Curtis Circulation Co. (Saturday Evening Post)
Ad Agency— BBD & 0
Ex-Lax Co. (Ex-Lax)
Ad Agency— Warwick & Legler
Mail Pouch Tobacco Co. (Tobacco)
Ad Agency— C has. W. Hoyt
Mogen David Wine Co. (Wine)
Ad Agency — Edward H. Weiss
Popular Science Monthly (Popular Science
magazine) Ad Agency — Schwab, Beatty & Porter Princeton Knitting Mills (Pouff rugs) Ad Agency— Eriich, Neuwirth & Sobo) Vick Chemical Co. (Cold remedies) Ad Agency— Morse International Waverly Fabrics (Waverly bonded fabrics) Ad Agency— Ehrlich, Neuwirth & Sobo)
Notre Dame Football Games (ABC)
Advertiser and Product:
Pontiac Motor Division (Pontiac)
Ad Agency — MacManus, John & Adams
— o —
Old Fashioned Revival Hour (ABC)
Advertiser and Product:
Gospel Broadcasting Assn. (Institutional) Ad Agency— R. H. Alber
Olympic Games (NBC)
Advertiser and Product:
Longines-Wittnauer Watch Co. (Watches) Ad Agency— Victor A. Bennett
On The Line With Considine (NBC)
Advertiser and Product:
Mutual of Omaha (Insurance) Ad Agency— Bezel I & Jacobs
One Man's Family (NBC)
Advertiser and Product:
Foster-Milburn (Doan's Pills) Ad Agency— Street & Finney Q-Tips Inc. (Q-tips) Ad Agency— L. C. Gumbinner
P
Patterson-Johansson Fight (ABC)
Advertiser and Product:
United Artists Corp. (Film "The Horse Soldiers") Ad Agency — Monroe Greenthal Co.
People (NBC)
Advertiser and Product:
American Telephone & Telegraph (Telephone
service) Ad Agency— N. W. Ayer & Son Hudson Vitamin Co. (Hudson vitamins) Ad Agency— Packe Mail Pouch Tobacco Co. (Tobacco) Ad Agency— Chas. W. Hoyt Co.
Post-Game Wrap Up (ABC)
Advertiser and Product:
Food Specialties, Inc. (Appian Way Pizza Pie
Mix) Ad Agency— Charles F. Hutchinson
Pro-Football (NBC)
Advertiser and Product:
Savings & Loan Assn. (Savings & Loan) Ad Agency — McCann-Erickson
Pro-Football Championship Game (NBC)
Philip Morris Co. (Smoking tobacco products)
Ad Agency — Leo Burnett
Hygrade Food Prod.
Ad Agency — W. B. Doner
Professional Football (CBS)
Advertiser and Product:
P. Ballantine & Sons Ad Agency — William Esty General Cigar Co., Inc. Ad Agency— Young & Rubicam
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