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COMMERCIAL TV PHOGRflMS:5]=35;^5=.:5;^P5«5=5P553P3Pi5:^^
Dough Re Mi (NBC-TV)
Advertiser and Product:
Armour & Co. (Dial deodorant, liquid detergent,
meats, poultry and dog food) Ad Agency— Foote, Cone & Belding Brown & Williamson (Raleigh cigarettes) Ad Agency — Keyes, Madden & Jones Congoleum, Inc. (Floor and wall coverings) Ad Agency— Keyes, Madden & Jones Mentholatum Co. (Cold remedies, medicated lip
pomades) Ad Agency— J. Walter Thompson National Biscuit Co. (Baking mixes, baked goods,
cereals) Ad Agency— McCann-Erickson
Park & Tilford (Tintex dyes)
Ad Agency — Mogul, Williams & Saylor
Sweet Co. of America (Candy, including use in
cooking) Ad Agency — Henry Eisen
Dragnet (NBC-TV)
Advertiser and Product:
L & M (Fatimas, Chesterfield) Ad Agency— McCann-Erickson
Dancer-Fitzgerald-Sample Mennen Company (Deodorants, after shave
lotion, shaving creams) Ad Agency— Warwick & Legler Pillsbury Co. (Baking mixes and flour) Ad Agency— Leo Burnett Procter & Gamble (Crest Toothpaste, bar soaps,
detergents, shampoos) Ad Agency— Benton & Bowles
DuPont Show with
June Allyson
(CBS-TV)
Wvertiser and Product:
E. I. DuPont De Nemours Co. (Dacron Polyester
Fiber, Acrylit Fiber and Nylon) Ad Agency— BBD&O
— E —
Edge of Night, The
(CBS-TV)
jAdvertiser and Product:
American Home Products Corp. (Anacin, Dristan,
Infra-Rub) Ad Agency— Ted Bates Armstrong Cork Co. (Linoleum, Tile) Ad Agency— BBD & 0
Atlantis Sales Corp. (All French's Products) Ad Agency— J. Walter Thompson S. C. Johnson & Sons (Johnson's Wax, Cleaners,
Polishers, Insecticides, Deodorizers) Ad Agency— Needham, Louis & Brorby Mentholatum Co. (Medicated Lip Pomade, Deep
Heat Rub) Ad Agency— J. Walter Thompson
Miles Labs (Alka-Seltzer, Bactine, Nervine, One
a-day Brand Vitamins) Ad Agency — Geoffrey Wade National Biscuit Co. (Baked Products, Cereal,
Dog Food) Ad Agency — Kenyon & Eckhardt Pet Milk Co. (Evaporated Milk, Milk Products,
Frozen Pies) Ad Agency— Gardner Pillsbtiry Mills. Inc. (Family Flour, Refrigerated
Dough Products, Flour Base Mixes, Feeds) Ad Agency — Leo Burnett Procter & Gamble (Tide, Spic & Span, Lava Soap,
Dreft, Comet Cleanser) Ad Agency— Benton & Bowles Quaker Oats Co. (Cereals, Pan-Cakes, Baking
Mixes, Pet Food) Ad Agency— J. Walter Thompson Sterling Drug Inc. (Bayer Aspirin, Phillips' Milk
of Magnesia, Haley's M.O., Bayer Nasal Spray) Ad Agency— Dancer-Fitzgerald-Sample Vick Chemical Co. (Cold Remedies) Ad Agency— Morse International
Edwards, Douglas,
With the News
(CBS-TV)
Advertiser and Product:
American Home Products Corp. (Anacin, Aero Shave, Heet)
Ad Agency— Ted Bates
Carter Products, Inc. (Arrid Cream, Arrid Whirlin Deodorant, Rise Shave Cream)
Ad Agency— Ted Bates
E. I. DuPont De Nemours Co. (DuPont Synthetic Fibers)
Ad Agency— BBD & 0
Equitable Life Assurance Society of the U. S. (Insurance)
Ad Agency — Foote, Cone & Belding
Florida Citrus Commission (Fresh & Processed Citrus Products)
Ad Agency — Benton & Bowles
General Foods Corp. (Sanka Coffee)
Ad Agency— Young & Rubicam
fhiiip Morris, Inc. (Parliament Cigarettes)
Ad Agency— Benton & Bowles
Ellery Queen (NBC-TV)
Advertiser and Product:
Helene Curtis (Womens hair care and grooming
products) Ad Agency— Edward H. Weiss Procter & Gamble (Crest toothpaste, dentifrices) Ad Agency — Benton & Bowles RCA (Electronic sight and sound receivers and recorders, industrial electronic communications) Ad Agency— Kenyon & Eckhardt W. F. Young (Absorbine, Absorbine Jr.) Ad Agency— J. Walter Thompson
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