The radio annual (1960)

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5=5?35=^«555=3««5:35:3P^M5;5«5=3^^ TV PROGRAMS Father ICnows Best (CBS-TV) Advertiser and Product: Lever Brothers Co. (All, Lux Liquid) Ad Agency— J. Walter Thompson Scott Paper Co. (Scott Paper Products) Ad Agency— J. Walter Thompson Fibber McGee & Molly (NBC-TV) Advertiser and Product: Singer Sewing IVIachine Co. (sewing machines, aids for same, vacuum cleaner attachments) Ad Agency — Young & Rubicam Standard Brands (Coffee and tea, desserts and margarine) , Ad Agency— J. Walter Thompson Five Fingers (NBC-TV) Advertiser and Product: Bristol Myers (Ban deodorant) Ad Agency— Ogilvy, Benson & Mather Brown & Williamson (All tobacco products) Ad Agency— Ted Bates Corning Glass (Pyrocerom Cooking ware) Ad Agency— N. W. Ayer Helene Curtis (Hair care and grooming products) Ad Agency— McCann-Erickson Midas, Inc. (Muffler, tail pipes, automotive replacement parts and accessories) Ad Agency— Edward H. Weiss Procter & Gamble (Camay soap. Crest toothpaste) Ad Agency— Leo Burnett, Chicago Benton & Bowles, N. Y. Warner-Lambert (Cold remedies sprays, cough syrups) Ad Agency— Ted Bates nose and throat For Better Or Worse (CBS-TV) Advertiser and Prozluct: Lever Brothers Co. (Breeze Detergent, Imperial Margarine, Handy Andy, Lipton Tea, Soups) Ad Agency— Sullivan, Stauffer, Colwell & Bayles Vick Chemical Co. (Cold Remedies) Ad Agency— Morse International Ford Show, The (NBC-TV) Advertiser and Product: Ford Division of Ford Motor Co. (Automobiles, trucks, parts and services) Ad Agency— J. Walter Thompson From These Roots (NBC-TV) Advertiser and Product: Helene Curtis (Hair care and grooming products, deodorants) Ad Agency— Edward H. Weiss Frigidaire Div., of General Motors (Major electrical household appliances) Ad Agency— Dancer-Fitzgerald-Sample Nestle Co. (Beverages, tea, coffee, cocoa and mixes) Ad Agency — McCann-Erickson Procter & Gamble (Detergents, deodorant bar soap (Zest), Lilt Home Permanent, Duncan Hines Baking mixes) Ad Agency — Benton & Bowles Fury (NBC-TV) Advertiser and Product: Borden Co. (Milk, frozen desserts, fresh and concentrated fruit drinks) Ad Agency— Benton & Bowles General Foods Corp. (Post cereals) Ad Agency— Benton & Bowles — G — G. E. College Bowl (CBS-TV) Advertiser and Product: General Electric Co. (G.E. Small appliances) Ad Agency— Maxon, Inc. General Electric Theater (CBS-TV) Advertiser and Product: General Electric Co. (Institutional) Ad Agency— BBD&O GobeL George, Show (CBS-TV) Advertiser and Product: Lever Brothers Co. (Bar, Packaged, Liquid Soaps, Detergents, Household Cleaners) Ad Agency— J. Walter Thompson Godfrey, Arthur, Time (CBS-TV) Advertiser and Product: Bristol-Myers Co. (Bufferin, Ban) Ad Agency— Young & Rubicam General Mills, Inc (Flour, Cake Mix, Cereals) Ad Agency— Dancer-Fitzgerald-Sample Glamorene, Inc. (Glamorene Liquid, Dry Cleaner, Applicators for Rug and Upholstery) Ad Agency— Jules Power Productions Hoover Company (Vacuum Cleaner, Floor Polishers, Irons) Ad Agency— Leo Burnett 1357