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ilj=53=5«5:55:3«5=35=i5=35=5«3^^ TV PROGRAMS
Hottelet, Richard C.
And the News
(CBS-TV)
Advertiser and Product:
M-E-L Div. of the Ford Motor Co.
(Mercury, Edsel automobiles)
Ad Agency— Kenyon & Eckhardt
House On High Street (NBC-TV)
Advertiser and Product:
Alberto-Culver (Hair care products)
Ad Agency— Wade
Phillips-Van Heusen Corp. (Men's shirts and
haberdashery) Ad Agency— Grey
Howdy Doody (NBC-TV)
Advertiser and Product:
Continental Baking Co. (Wonder bread and Hostess cakes)
Ad Agency— Ted Bates
Louis Marx & Co. (Toys)
Ad Agency— Ted Bates
National Biscuit Co. (Cereals, salted and nonsweet crackers)
Ad Agency— Kenyon & Eckhardt
Sweets Co. of America (Tootsie rolls and tootsie candies)
Ad Agency— Henry Eisen
Hutton, Betty, Show (CBS-TV)
Advertiser and Product:
General Foods Corp. (Coffee, Cereals, Dog Food) Ad Agency— Benton & Bowles
I
I Love Lucy (CBS-TV)
Advertiser and Product:
Eastman Kodak Co. (All Products)
Ad Agency— J. Walter Thompson
General Foods Corp. (Swansdown, Jell-0, Pie
Fillings, Baker's Coconut) Ad Agency— Young & Rubicam General Mills, Inc. (Flour, Cake Mix, Cereals) Ad Agency— Dancer-Fitzgerald-Sample Gerber Products Co. (Baby foods) Ad Agency— D'Arcy Adv. Lever Brothers (Rinso, Good Luck Margarine,
Lucky Whip, Lux Liquid, Pepsodent, Air Wick,
Dove Beauty Bar) Ad Agency — J. Walter Thompson Mentholatum Co. (Medicated Lip Pomade, Deep
Heat Rub) Ad Agency— J. Walter Thompson Scott Paper Co. (Scott Paper Products) Ad Agency— J. Walter Thompson
Simoniz Co. (Simoniz Non-Scuff Floor Wax,
Ivalon Sponges, Hilite) Ad Agency— Young & Rubicam United States Steel Corp. (Steel Products) Ad Agency— BBD & 0 Vick Chemical Co. (Cold Remedies) Ad Agency— Morse International
It Could Be You (NBC-TV)
Advertiser and Product:
Alberto-Culver (Hair care products, Alberto VO-5
hair dressing and conditioner, new blue Alberto VO-5, Alberto V-5 lite-ner) Ad Agency — Wade American Home Products (Waxes, Polishes and
analgesics) Ad Agency— Young & Rubicam Armour & Co. (Canned meats, dog food, poultry,
deodorant bar soap and detergents) Ad Agency— Foote, Cone & Belding Brillo Manufacturing Co. (Brillo pads and
cleanser) Ad Agency— J. Walter Thompson Chesebrough-Ponds Inc. (Facial make-up, facial
creams, cough remedy) Ad Agency— J. Walter Thompson Congoleum (floor and wall coverings) Ad Agency— Keyes, Madden & Jones Corn Products Refining Co. (Karo, starches, salad
and cooking oils, Kasco dog food and Nu-Soft) Ad Agency — Lennen & Newell Frigidaire (major electrical household appliances) Ad Agency— Dancer-Fitzgerald-Sample Thomas LumingS Co. (Pacquins hand cream. Silk
'n Satin lotion, Ben-Gay) Ad Agency— William Esty Mentholatum Co. (Cold remedies, medicated lip
remedies, calbon, mentholatum) Ad Agency— J. Walter Thompson Miles Laboratories (Alka-Seltzer, One-a-day
Vitamins) Ad Agency — Wade National Biscuit Co. (Cookies, crackers, baking
mixes, cereals) Ad Agency— McCann-Erickson Nestle Company (Coffee, tea, chocolate
beverages) Ad Agency— William Esty Park & Tilford (Tintex dyes) Ad Agency— Mogul, Williams & Saylor Pharmaceuticals Inc. (Geritol & Devarex &
Zarumin, Sominex, shaving lotions) Ad Agency— Parkson Pillsbury Mills, Inc. (Flour and baking mixes,
frosting) Ad Agency— Leo Burnett Procter & .Gamble (Package detergents and bar
soap, household cleaners, dentifrices) Ad Agency— Dancer-Fitzgerald-Sample Standard Brands (Puddings, coffee, tea) Ad Agency— Ted Bates
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