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COMMERCIAL TV PROGRAMS i5««P55=i553=3=55:5«P55^5:^5:3^^
I've Got A Secret (CBS-TV)
Advertiser and Product:
Bristol-Myers Co. (Bufferin, Ipana) Ad Agency— Doherty, Clifford, Steers & Shenfieid R. J. Reynolds Tobacco Co. (Winston Cigarettes) Ad Agency— Wm. Esty Co.
— I — Johnny Ringo
(CBS-TV)
Advertiser and Product:
S. C. Johnson & Son (Johnson's Wax, Cleaners,
Polishers, Insecticides, Deodorizers) Ad Agency— Needham, Louis & Brorby P. Lorillard Co. (Kent Cigarettes) Ad Agency— Lennen & Newell
Johnny Staccato (NBC-TV)
Advertiser and Product:
Bristol Myers (Headache remedies, deodorants, hair care and grooming products, dentifrices) Ad Agency— Young & Rubicam
Jubilee, U.S.A. (ABC-TV)
Advertiser and Product:
Gulf Guaranty Co.
Ad Agency— Paul Venze Assoc.
Massey-Ferguson (Farm Equipment)
Ad Agency— Needham, Louis & Brorby
National Carbon ('reston Anti-Freeze, Eveready
Products) Ad Agency— William Esty Williamson-Dickie (Men's Apparel) Ad Agency— Fuller, Smith & Ross
— K — Keep Talking
(CBS-TV) (ABC-TV)
Advertiser and Product:
Drug Research Corp. (Regimen Tablets)
Ad Agency— Kastor, Hilton, Chesley, Clifford &
Atherton P. Lorillard Co. (Kent Cigarettes) Ad Agency— Lennen & Newell Mutual Benefit Health & Accident Ass'n.
(Insurance) Ad Agency — Bozell & Jacobs Mutual of Omaha (Insurance) Ad Agency— Bozell & Jacobs
Kraft Music Hall
Presents Dave King
(NBC-TV)
Aivertiser and Product:
Kraft Foods Division (Salad dressings, cheeses, margarine, confections, ice cream, soft drinks, jellies and preserves)
Ad Agency — J. Walter Thompson
— L —
Laramie (NBC-TV)
Advertiser and Product:
Ansco ( hotographic equipment) Ad Agency— Benton & Bowles Bristol Myers (Ban roll-on deodorant) Ad Agency— Ogi Ivy, Benson & Mather Colgate-Palmolive Co. (Dentifrices, Wildroot Hair
preparations, Halo) Ad Agency— Ted Bates Miles Laboratories (One-a-day Vitamins, Alka
seltzer) Ad Agency— Wade
Procter & Gamble (Crest toothpaste) Ad Agency — Benton & Bowles Sunshine Biscuits (Cookies and crackers) Ad Agency— Cunningham & Walsh Warner-Lambert (Cold remedies, cough syrups) Ad Agency — Ted Bates
Lassie (CBS-TV)
Advertiser and Product:
Campbell Soup Co. (Campbell Soups, Baked
Beans, V-8) Ad Agency— BBD & 0
Laugh Line (NBC-TV)
Advertiser and Product:
American Home Products Corp. (Analgesic tablets, creams and liniments, decongestant tablets, antacid powders and tablets. Chef Boyardee spaghetti sauces, ravioli, pizza pie mix, spaghetti dinners, beefaroni and lasagna)
Ad Agency — Young & Rubicam
Law Of The Plainsman (NBC-TV)
Advertiser and Product:
Ansco (Photographic equipment)
Ad Agency— Benton & Bowles
Renault, Inc. (Automobiles, auto parts and
services) Ad Agency — Kudner
Sunshine Biscuit (Cookies and salted crackers) Ad Agency — Cunningham & Walsh
Lawless Years, The (NBC-TV)
AdvBrtiser and Product:
Alberto-Culver (Hair care and hair grooming
products) Ad Agency— Wade Midas, Inc. (Auto exhaust systems, mufflers, tail
pipes, auto parts and accessories) Ad Agency— Edward H. Weiss
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