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COMMERCIAL TV PHOGRAMS3J=55=55;53=:55=5M3=e«3=35=55=35^^
WinchelL Paul, Show (ABC-TV)
Advertiser & Product:
Hartz Mountain Co. (Bird Food, Dog Food) Ad Agency— George Hartman Louis I. iVIarx (Toys) Ad Agency — Ted Bates
World Championship Goli (NBC-TV)
Advertiser and Product:
Bayuk Cigars (Phillies cigars) Ad Agency — Wermen & Schorr
World Of Talent (ABC-TV)
Advertiser and Product:
P. Lorillard (Kent)
Ad Agency— Lennen & Newell
Young Dr. Malone (HBC-TV)
Advertiser and Product:
Armour & Co. (Canned meats, dog foods, poultry,
detergents, bar soaps) Ad Agency— foote, Cone & Belding Borden Co. (Frozen desserts, milk products) Ad Agency— Dancer-Kitzgerald-Sample Edison Electric Co. (Promotion of the use of
electricity & electrical appliances) Ad Agency— Fuller, Smith & Ross Helene Curtis Inc. (Hair care & grooming
products) Ad Agency— Edward H. Weiss Kayser-Roth Hosiery Corp. (Supp-hose, socks &
srockings) Ad Agency— Daniel & Charles Pnillips-Van Heusen Corp. (Men's shirts &
haberdashery) Ad Agency— Grey Procter & Gamble (Ivory flakes, Lava bar soap,
Crest dentnrices) Ad Agency— Compton
Wyatt Earp (ABC-TV)
Advertiser and Product:
General Mills (Cheerios, Gold Medal Flour) Ad Agency — Dancer-Fitzgerald-Sample Procter & Gamble (Gleem, Shampoo) Ad Agency— Compton
— XYZ —
Young, Loretta, Show (liBC-TV)
Advertiser and Product:
Philip Morris, Inc. (Tobacco products)
Ad Agency— Benton & Bowles
Procter & Gamble (Camay, Gleem, Tide, Lilt)
Md Agency— Benton & Bowles
Toni Co. (Papermate Div. of Gillette Co.) Home permanent, shampoos, hair spray, rinses, curlers, women's hair care & grooming products, cleansing cream, pen, pencils & accessories)
Ad Agency— Benton & Bowles
Yancy Derringer (CBS-TV)
Advertiser and Product:
S. C. Johnson & Son (Johnson's Wax, Cleaners,
Polishers, Insecticides, Deodorizers) Ad Agency— Needham, Louis & Brorby P. Lorillard Co. (Kent Cigarettes) Ad Agency— Lennen & Newell
You Asked For It (ABC-TV)
Advertiser and Product:
Skippy Peanut Butter, (Div. of Best Foods) Ad Agency — Guild, Bascom & Bonfigli
Your Hit Parade (CBS-TV)
Advertiser and Product:
American Tobacco Co. (Hit Parade Cigarettes) Ad Agency— BBD & 0
Zorro (ABC-TV)
Advertiser and Product:
General Motors Corp. (A.C. Spark Plug)
Ad Agency— D. P. Brother
7-Up (Soft Drink)
Ad Agency— J. Walter Thompson
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