Yearbook of radio and television (1959)

Record Details:

Title:
Yearbook of radio and television
Date:
1959
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1959)
Leaf #:
00041
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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+4+++++*+++++++++*+++++++**+++**+**++++++++*++40+*444 VITAL. STATISTICS ► Number of radios in use in the United States 143 million Car radios 47 mi Home radios (97% of Amer. homes) 96 million Fourteen million of these can rec. FM signals ► Canadian factory sales of TV sets for December, 1958 40,068 \ Total TV set Canadian sales to dealers for 1958 430,980 ► Commercial AM stations licensed and on the air 3,253 i Commercial FM stations licensed and on the air 548 ► Educational FM stations licensed and on the air 147 ► Commercial TV stations licensed and on the air 556 ► TV translator stations licensed and on the air 92 ► Educational TV stations licensed and on the air 32 ► Total spent in 1958 by top TV spot advertiser Procter & Gamble $33,833,100 y Average weekday daytime No. of homes delivered by TV net. in '58 ... . 3,080,000 ► Homes delivered by average nighttime network TV program in 1958. . . . 8,823,000 ► Average number of U.S. ad agencies, excluding branches 3,500 Number handling radio-TV billings 500+ ► Advertising agency failures for 1958 36 Their total liabilities $857,000 ► Automobile radio set sales for 1958 3,715,000 ► Percentage of U.S. families owning TV sets in January, 1958 83% ► TV sets in use in U.S. in 1958 46 million + * Estimated national radio spot time sales for 1958 totaled $166,367,000 ► Total network TV gross time charges for 1958 $566,590,410 ► Total '57 FM best, loss (before tax) for non-AM licensees $500,000 ► Total radio broadcast income (before tax) for 1957 $54.6 million ► Nation-wide network radio-TV income for 1957 $70.7 million ► No. of radio receiver sets in world, excl. U.S., its terr., Canada 153,659,400 ► No. of wired speakers in world, excluding U.S., its terr., Canada 31,839,800 ► Total full-time employment for networks and 501 TV stations 32,639 ► Total part-time employment for networks and 501 TV stations 5,159 ► Total employment for networks and 501 TV stations 37,798 ► Total radio sets produced in 1958 11,747,000 ► Total TV sets produced in 1958 4,920,428 ► Nat'l and regional spot TV advertisers expenditures, For daytime shows. . . 35.7% For nighttime shows 53.4% For late night shows 10.9% (Continued on page 37) 35