Yearbook of radio and television (1959)

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ESTIMATED NATIONAL SPOT RADIO TIME SALES FIGURES FOR 195M958J >*»*++##»»»+++##+»+*»*»»».f»V 1958 First Quarter $ 41,963,000 Second Quarter 41,671,000 Third Quarter 38,171,000 Fourth Quarter 44,562,000 1957 Per Cent Change $ 40,916,000 +2.5 39,027,000 -f 6.7 41,116,000 —7.1 48,452,000 —8.0 $169,511,000 —1.9 Total $166,367,000 REVISED MONTHLY ESTIMATES FOR 1957 January $ 11,863,000 February 13,279,000 March 15,777,000 April 12,844,000 May 13,659,000 June 12,525,000 July 12,608,000 August 13,740,000 September 14,765,000 October 16,812,000 November 18,452,000 December 13,187,000 Total $169,511,000 Source: Station Representatives Association, Inc. 39