Yearbook of radio and television (1959)

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Two ways to get them up to their ears in commercials Some commercials build up resistance . . . others build up sales. The differences — all the way from failure to middling success to real success— show the creative selling ability of your advertising agency. YOUTig & RubiCCLm, InC. Advertising NEW YORK • CHICAGO • DETROIT • SAN FRANCISCO • LOS ANGELES HOLLYWOOD • MONTREAL • TORONTO • LONDON • MEXICO CITY • FRANKFURT • SAN JUAN • CARACAS 114