Yearbook of radio and television (1959)
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238 Network Television Advertisers
Spending $25,000 or More During 1958
(Gross Time Costs Only)
Rank Advertiser Est. Expend.
186. A. s. K. Products Corp $ 1:56,301
167. Academy of Mot. Pict. A & S. . 212,616
80. Alberto Culver Co 1,434,882
•-'30. Aldon Rug Mills, Inc 31,590
137. Aluminum, Ltd 478,638
77. Aluminum Co. of America. . . . 1,531,363
157. Aiiiana Refrigeration, Inc 249,264
159. Am. Broadcasting, Param. Thea 337,387
88. American Can Co 1,253,570
313. American Character Doll Co.. . 59,164
43. American Chicle Co 2.969,625
97. American Dairy Ass'n 996,376
207. American Express Co 67,940
76. American Gas Ass'n 1,549,530
6. American Home Products Corp. 20,507,683
121. American Mach. & Foundry Co. 720,590
237. American Petrofina, Inc 26,156
90. American Tel. & Tel. Co 1,190,176
12. American Tobacco Co 11,253,180
183. Amity Leather Products Co.. . 141,026
37. Armour & Co 3,533,737
19. Armstrong Cork Co 2,764,452
181. Arnlod Schwinn & Co 150,490
82. Associated Products, Inc 1,377,366
86. Atlantis Sales Corp 1,322,987
188. Ballantine, P., & Sons 130,931
118. Bayuk Cigars, Inc 743,001
51. Beech Nut Life Savers, Inc... 2,476,177
120. Bell & Howell Co 730,733
225. Beltone Hearing Aid Co 36,891
185. Bird & Son, Inc 139,822
61. Bishop, Hazel, Inc 2,112,594
85. Block Drug Co., Inc 1.357,243
62. Borden Co., The 1 ,860,634
95. Breck, John, H., Inc 1,025,460
103. Brillo Manufacturing Co 935,190
8. Bristol Myers Co 16,073,803
209. Brown Shoe Co., nc 65,397
19. Brown & Williamson Tob. Co.. 8,350,471
70. Bulova Watch Co 1 ,667,057
211. Bymart Tintair, Inc 59,901
190. California Prune Advs. Bd.... 129,816
33. Campbell Soup Co 4,233,743
206. Canada Dry Corp 68,562
151. Canadian Breweries, ltd 368,749
Carnation Co 3,661,353
Carter Products, Inc 2,340,095
Chemstrand Corp 1,506,984
Chesebrough Ponds, Inc 3.098,078
Chrysler Corp 14,341,474
Church & Dwight Co. Inc 266,575
Clairol, Die 294,795
Clinton Engines Corp 105,847
Colgate Palmolive Co 33,857,497
198. Consolidated Cigar Corp 80,151
201. Consolidated Foods Corp 74,500
119. Continental Baking Co 740,361
203. Coopers, Inc 74,161
29. Corn Products Co 4 ,937,340
169. Cracker Jack Co., The 307,373
106. Distillers* Corp., Seagram's Ltd. 876,033
333. Dorineyer Corp 40,831
137. Dow Chemical Co 598,592
68. Drackett Co 1,699,539
228. Drexel Furniture Co 34,706
51. DuPont, DeNemours, E. I. Co.. 2,671,026
155. Eastco, Inc 257,996
24. Eastman Kodak Co 5,937,361
150. Elgin National Watch Co 288,857
69. Factor, Max & Co 1,695,613
98. Falstaff Brewing Corp 969,879
53.
58.
79.
41.
10. 153. 149. 193.
191. 66.
131. 104. 145. 187. 147. 114. 46. 130. 141.
165. 339. 135. 315.
55.
39.
15. 134. 303. 189.
44.
233.
156.
3.
129.
13.
18. 200. 125. 124.
226! 136.
58. 101.
30. 113. 117. 214. 140. 146. 177. 163. 154.
35. 158.
Advertiser Est. Expend,
Firestone Tire* Rubber Co. .. 1,597,171
Florida Citrus Commission .... ill 1,626
Florists' Telegraph Del. A H07,I6K
Ford Motor Co 12,561,131
General Electric Co 5,29Sf996
General Foods Corp 30,783,1 IK
General Mills, Inc 1.0,790,1 ix
General Motors Corp 20,593,366
General Time Corp 122,935
Gerber Products Co 1,713,996
Gilbert, A. C, Co 29,730
Gillette Co 10.132,300
Goebel Brewing Co 31,385
Gold Seal Co 1,195,315
Goodrich, B. F., Co 228,860
Goodyear Tire & Rubber Co... 1,779,195
Gossard, H. W., Co 96,190
Graham. Billy, Evang. Assn. . . 778,011
Greyhound Corp 1.633,818
Gulf Oil Corp 519,012
Hallmark Cards, Inc 920,650
Hamm, Theodore Brew. Co 366,480
Hanes, P. H. Knitting Co 134,494
Hartz Mountain Products 311,101
Heinz H. J. Co 795,518
Helene Curtis Ind. Inc 2,938,475
Hill's Brothers Coffee, Inc 558,338
Hoover Co 404,470
Hygrade Food Prod. Corp 48,234
Ideal Toy Corp 46,325
Insurance Co. of North America 184,117
International Shoe Co 175,858
Jackson Brewing Co 216,155
Jackson & Perkins Co 31,711
Jerclaydon, Inc 495,102
Johnson, Howard, D. Co 53,064
Johnson & Johnson 2,461,026
Kaiser Industries Corp 3,387,268
Kellogg Co 10,390,885
Kemper Insurance 503,057
Kendall Co 73,297
Keystone Camera Co., Inc 129,893
Kimberly Clark Corp 2,966,771
Knapp Monarch Co 37,180
Lehn & Fink Products Corp. . . 351,833
Lever Brothers Co 21,958,373
Lewis Howe Co 562,503
Libber Owens Ford Glass Co... 1,633,869
Libby, McNeill & Libby 1,437,411
Liggett & Myers Tobacco Co... 10.849,983
Lorillard, P., Co 9,791,336
Lowe, Joe, Corp 76,505
Ludens, Inc 600,326
Manhattan Shirt Co 639,070
Mars, Inc 1,666,141
Marx, Louis, & Co 36,018
Mattel, Inc 492,945
Mennen Co 2,380,733
Mentholatum Co 957,654
Miles Laboratories. Inc 4,785,393
Miller Brewing Co 805,288
Minnesota Mining & Mfg. Co... 756,064
Minute Maid Corp 57,778
Mogen David Wine Corp 415,331
Monsanto Chemical Co 316,256
Murray Corp. of America 167,526
Mutual Benefit Hlth. & Ace. As. 220,526
Natl. Ass'n. of Insur. Agnts . . 258,787
National Biscuit Co 3.596,818
National Brewing Co 240,980
(Continued on Page 117)
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