Yearbook of radio and television (1959)

Record Details:

Title:
Yearbook of radio and television
Date:
1959
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1959)
Leaf #:
000123
Language:
English
Collection:
Year Book, Broadcasting & Recorded Sound, and Books
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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238 NETWORK TV ADYERTISIItS (Continued Nat'l. Citizens, Eisenhower/Nix. 39,018 Nat'l. Dairy Prods. Corp <;,7(ii>..-.i i Nat'l. Federation of Post Off... 25,788 Nat. Grape Co.. of Ass'n. Inc.. . 385,7:55 National Presto Industries .... 212,999 Nestle Co., Inc., The 3,637,484 N. V. State Republican Comm.. 17,8 ir, Niagara Therapy Mfg. Corp.... 179,689 North Anier. Philips Co., Inc.. . 810,729 Noxema Chemical Co 850,729 Olin Mathieson Chem. Corp.... 392,808 Osrow Products, Co., Inc 27,126 Outboard Marine Corp 470,241 Pan Amor. World Airways.... 1,002,000 Pet Milk Co 2,211,09.5 Peter Paul, Inc 179,770 Pharmaceuticals, Inc 10,173,557 Philadelphia & Reading Corp.. 48,297 Philco Corp 162.626 Philip Morris, Inc 4,967,012 Phillips Van Heusen Corp 699,234 Pillsbury Mills, Inc 5,205,578 Pittsburgh Plate Glass Co 811,189 Polaroid Corp 1,031,872 Polk Miller Products Corp 217,864 Procter & Gamble Co 50,638,617 Prudential Ins. Co. of A 3,826,756 Purex Corp. Ltd 599,590 Quaker Oats Co 4,693,728 Radio Corp. of America 6,458,126 Ralston Purina Co 3,376,044 Renault, Inc 420,028 Republican Nat'l. Comin 102,048 Revlon, Inc 6,309,037 Rexall Drug Co 234,455 Reynolds Metals Co 2,358,852 Reynolds, R. J. Tob. Co 16,002,213 Ritchie, Harold F., Inc 303,350 Rock of Ages Corp 69,397 Ronson Corp 279,595 Royal McBee Corp 965,724 Rubenstein, Helena, Inc 822,346 Bandura Co., Inc 684,315 Savings & Loan Found., Inc.. . 84,387 Schering Corp 140,675 Schick, Inc 1,737,741 Schlitz, Joseph Brew. Co 2,724,378 Scott Paper Co 3,418,096 from page I 15) 7,">. Sears Roebuck & Co 1 8 I. Seven I p Co i ,.:i;s 282 160. Shadier, \V. A. I'm Co 1 lO. Shulton, inc k i 2,008 59. Singer Manufacturing Oo 2,225,091 \M!>. Smith Brothers, Inc 16,87 t 192. Smith, Kline & French Labs... 1152,000 67. Socony Mobil (111 Co., Inc 1 ,709. 593 227. Speedway Petroleum Corp 84,711 91. Speldel Co i ,183,00 1 18. Spcrry Hand Corp 2,802,210 132. Staley, A. K. Mfg. Co 518,850 23. standard Brands, Inc li. I 1 1 .!is.: 128. Standard Oil Co. of Ind 585,326 224. Standard Oil Co. of Ohio 38,072 172. Star Kist Foods, Inc 184,506 112. State Farm Mutual Auto Inc.. 309,325 17. Sterling Drugs, Inc 0,010,850 182. Sterns Nurseries, Inc 148,546 199. Stroll Brewery Co 77.181 201. Studebaker Packard Corp 71,880 93. Sunbeam Corp 1,125,580 92. Sunshine Biscuits, Inc 1,180,508 63. Sweets Co. of Anier. Inc 1 ,838,37 1 15. Swfit & Co 2,953,(550 53. Sylvania Elec. Prods. Inc 2,597,008 180. Technical Tape Corp 150,631 221. Teleweather, Inc 42,756 171. Texas Co., The 200,621 116. Time, Inc 774,563 83. U. S. Rubber Co 1,372,000 42. U. S. Steel Corp 3,086,950 100. U. S. Time Corp., The 963,377 87. Union Carbide Corp 1,305,373 208. United Republican Dinners .... 66,174 105. Van Camp Sea Food, Co., Inc.. 920,195 212. Van Raaite Co., Inc 59,499 133. Vick Chemical Co 510,621 179. Wander Co 154,080 47. Warner Lambert Pharma. Co.. 2,892,606 235. Washington, State of 26,910 32. Westinghouse Elec. Corp 4.639,231 236. White Motor Co., The 26,182 78. Wildroot Co., Inc 1,509,171 170. Williamson Dickie Mfg. Co.... 202,650 210. Young, W. F., Inc 62,691 168. Zenith Radio Corp 211,275 Source: LNA-BAR-TvB. NATIONAL ELECTION RETURNS Audience Reached by Television (All National Networks Combined) November 4-5, 1958 N. Y. Time 9:00 p.m. 9:30 10:00 10:30 11:00 11:30 12:00 12:30 a.m. 1:00 1:30 2:00 2:30 Unduplicated Total (9:00 p.m.-2-55 a.m.) NIELSEN AVERAGE AUDIENCE % u. s. No. TV Homes Homes (000) 31.1 13,529 29.3 12,746 39.3 17,096 31.0 13,485 21.4 9,309 19.9 8,657 17.0 7,395 12.5 5,438 6.7 2,915 5.6 2,436 1.2 522 0.9 392 NIELSEN TOTAL AUDIENCE ' '< I . s. No. TV Homes Homes (000) 34.7 15.095 31.8 13,833 43.0 18,705 34.3 14,921 26.3 11,441 22.5 9,788 19.2 8.352 13.8 6,003 7.7 3,350 6.5 2,828 1.4 609 1.0 435 117