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It all started in 1957 among 30,000,000 Americans. Suddenly NTA television was responsible for the biggest mass "crush',' since Shirley Temple first showed her adorable face, some 20 years ago. In 1958, NTA's Shirley Temple programs once again worked their wonderful kind of weekend magic, from coast to coast. Weekend magic for advertisers, too, as Vick Chemical, Ideal Toys, Westinghouse, Phillips-Van Heusen, Congoleum-Nairn, Necchi-Elna, Shwayder Bros., all tuned in to this unique television bonanza. Unique because the values expand every time NTA expands on its schedule of new Temple feature films. 1959 is no exception! Here's why:
In 1959 you get 87.5% coverage of U. S. television homes with a lineup of 63 key stations. You get the security of a 2 -year track record which shows you the big, all-family audience, the low cost-per-M you want. You buy participations—as few or as many as you need. You combine products. You divide regions. You do it all because little Shirley as a child star has it all on the NTA Television Network. What's more, your buy into the Shirley Temple Spring Specials earns you an opportunity to protect for next Fall and Winter, too. Give it all a good close look, and then meet the sweetest thing in sight on the NTA TELEVISION NETWORK.
SHIRLEY TEMPLE SPRING SPECIALS SHIRLEY TEMPLE FALL FESTIVAL '59
(8 weekends: April 5 through May 24, 1959) ' (12 weekends: Oct. 4 through Dec. 20. 1959)
Phone, wire, write, Charles (Bud) Barry, President, NTA Television Network, 10 Columbus Circle, New York 19, N. Y. JU 2-7300
NTA TELEVISION NETWORK