Yearbook of radio and television (1959)

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*»+#»»»»»++#»+++#»+»»+»#»#+#++++#»»##»»#++#+»+»#++»»+»»+#»#+»+#»+#*++»#»+#«*< COMMERCIAL AM PROGRAMS OF 1958 r**#+##+~(NETWORK) The following pages contain a complete alphabetical listing of program titles of e four national radio networks' commercial programs heard during the 12-month eriod ending Dec. 31, 1958. Listing includes program title, sponsor and product, Hwork and the advertising agency handling the account. Compilation has been ade through the cooperation of ABC, CBS, MBS, and NBC. Programs are all of \-week duration or longer. — A — PROGRAM ADVERTISER AND PRODUCT NETWORK ADVERTISING AGENCY fairs of Dr. Gentry American Dairy Assn. (Milk) NBC Campbell-Mithun Armour & Co. Foote, Cone & Belding (Dial Soap) B. T. Babbitt Co. Brown & Butcher (Bab-O) Bristol-Myers Co. BBD& 0 (Trushay) Carter Products Kastor, Farrell, Chesley & Clifford (Colonaid) (Liver Pills) ■ Ted Bates & Co. S. M. Edison Chemical Co Stein, Walters & Simmons (Dermassage) Grove Labs Gardner Advertising (Bromo-Quinine) Lever Bros. Foote, Cone & Belding (Pepsodent) (Dove Soap) Ogilvy, Benson & Mather Mogen David Wine Co. Edward H. Weiss (Wine) Parker Bros. Badger, Browning & Parcher (Games) Procter & Gamble Compton Advertising (Cleem) Swift & Co. J. Walter Thompson (Allsweet) Vick Chemical Co. Morse International (Vaporub) -Service Football Philco Corp. MBS Star Football Came Carling Brewing Co., Inc. ABC Lang, Fisher & Stashower, Inc. Standard Oil Co. D'Arcy Advertising Western Airlines, Inc. BBD & 0 eche's, Don, Real Bristol-Myers Co. NBC BBD&O -ife Stories (Trushay) General Foods Corp. Young & Rubicam (Calumet & Jello) Grove Labs Gardner Advertising (Bromo-Quinine) Lever Bros. Foote.Cone & Belding (Pepsodent) (Dove Soap) Ogilvy, Benson & Mather Mogen David Wine Corp. Edward H. Weiss (Wine) Parker Bros. Badger, Browning & Parcher (Games) Procter & Gamble Compton Advertising (Gleem) Vick Chemical Co. Morse International (Vaporub) 1355