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COMMERCIAL AM PROGRAMS OF 1958
r**#+##+~(NETWORK)
The following pages contain a complete alphabetical listing of program titles of e four national radio networks' commercial programs heard during the 12-month eriod ending Dec. 31, 1958. Listing includes program title, sponsor and product, Hwork and the advertising agency handling the account. Compilation has been ade through the cooperation of ABC, CBS, MBS, and NBC. Programs are all of \-week duration or longer.
— A —
PROGRAM
ADVERTISER AND PRODUCT NETWORK
ADVERTISING AGENCY
fairs of Dr. Gentry
American Dairy Assn.
(Milk)
NBC
Campbell-Mithun
Armour & Co.
Foote, Cone & Belding
(Dial Soap)
B. T. Babbitt Co.
Brown & Butcher
(Bab-O)
Bristol-Myers Co.
BBD& 0
(Trushay)
Carter Products
Kastor, Farrell, Chesley & Clifford
(Colonaid)
(Liver Pills) ■
Ted Bates & Co.
S. M. Edison Chemical Co
Stein, Walters & Simmons
(Dermassage)
Grove Labs
Gardner Advertising
(Bromo-Quinine)
Lever Bros.
Foote, Cone & Belding
(Pepsodent)
(Dove Soap)
Ogilvy, Benson & Mather
Mogen David Wine Co.
Edward H. Weiss
(Wine)
Parker Bros.
Badger, Browning & Parcher
(Games)
Procter & Gamble
Compton Advertising
(Cleem)
Swift & Co.
J. Walter Thompson
(Allsweet)
Vick Chemical Co.
Morse International
(Vaporub)
-Service Football
Philco Corp.
MBS
Star Football Came
Carling Brewing Co., Inc.
ABC
Lang, Fisher & Stashower, Inc.
Standard Oil Co.
D'Arcy Advertising
Western Airlines, Inc.
BBD & 0
eche's, Don, Real
Bristol-Myers Co.
NBC
BBD&O
-ife Stories
(Trushay)
General Foods Corp.
Young & Rubicam
(Calumet & Jello)
Grove Labs
Gardner Advertising
(Bromo-Quinine)
Lever Bros.
Foote.Cone & Belding
(Pepsodent)
(Dove Soap)
Ogilvy, Benson & Mather
Mogen David Wine Corp.
Edward H. Weiss
(Wine)
Parker Bros.
Badger, Browning & Parcher
(Games)
Procter & Gamble
Compton Advertising
(Gleem)
Vick Chemical Co.
Morse International
(Vaporub)
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