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PROGRAM Drake, Galen
Came of the Day Gillette Boxing Bouts
Godfrey, Arthur
Graham, Billy Grand Ole Opry
Griffin, Merv
II
ADVERTISER AND PRODUCT NETWORK Clairol, Inc. CBS
Ex-Lax, Inc. Grove Labs, Inc. Hudson Vitamins Prod. Inc. Lchn & Fink Prod. Corp. Lever Bros. Co. Lewis-Howe Co. Scientific Prod. Co.
— F —
ADVERTISING AGENCY Footc, Cone & Belding Warwick & Leglcr Gardner Advertising Pace Advertising McCann-Erickson
McCann-Erickson
Five Star Matinee
American Dairy Assn.
(Milk)
NBC
Campbell-Mithum
Armour & Co.
Foote, Cone & Belding
(Dial Soap)
B. T. Babbitt Co.
Brown & Butcher
(Bab-O)
Bristol-Myers
BBD & 0
(Trushay)
Carter Products
Kastor, Farrell, Chesley & Clifford
(Colonaid)
(Liver Pills)
Ted Bates & Co.
Grove Labs
Gardner Advertising
(Bromo-Quinine)
Lever Bros.
Foote, Cone & Belding
(Pepsodent)
(Dove Soap)
Ogilvy, Benson & Mather
Mogen David Wine Co
Edward H. Weiss
(Wine)
Parker Bros.
Badger, Browning & Parcher
(Games)
Procter & Gamble
Compton Advertising
(Cleem)
Quaker Oat Co.
Wherry, Baker & Tilden
(Quaker & Mother's
Oats)
Swift & Co.
J. Walter Thompson
(Allsweet)
Vick Chemical Co.
Morse International
(Vaporub)
Foley, Red, Show
Hess & Clark
NBC
Klau-Van Pieterson Dunlop
Frank and Ernest
Dawn Bible Class
MBS
Frisch, Frankie
Quaker State Oil
MBS
MBS
NBC CBS
Quaker State Oil Gillette Safety
Razor Corp. Curtis Publ. Co. General Electric Co. General Foods Corp. Hartz Mountain Prod. Corp. Kitchens of Sara Lee, Inc. Krouse Foods, Inc. Niagara Therapy Mfg. Corp. Sealy, Inc. Shulton, Inc. Standard Brands, Inc. Billy Graham Evangelistic NBC
(Religion) R. J. Reynolds
Tobacco Co. NBC
(Prince Albert Tobacco) General Foods Corp. ABC
(Calumet) Lever Bros. Co.
(Breeze)
(Dove)
1358
Maxon, Inc. BBD & 0 BBD & 0 Young & Rubicam Ceorge Hartman Co. Cunningham & Walsh N. W. Ayer & Sons Ceorge L. Mallis J. Walter Thompson Wesley Associates Compton Advertising Walter F. Bennett Co.
Warwick & Legler Young & Rubicam
Sullivan, Stauffer, Colwell & Bayles Ogilvy, Benson & Mather, Inc.